LOVEFiLM EXPANDS DIGITAL SERVICE IN GERMANY WITH PlayStation®3 DEAL

German members of LOVEFiLM, Europe’s largest subscription service, streaming movies and TV episodes over the Internet and sending DVDs by post, will be able to stream Europe’s widest choice of titles directly to their TVs– opening up LOVEFiLM in Germany to millions of homes that are already PS3™ connected.

The move to expand the digital service in Europe and introduce the Sony partnership into the German market follows the launch of the PS3™ service in the UK in November of last year.  It is the most significant extension to-date of LOVEFiLM’s direct-to-TV rollout, which began in the UK in March 2010 when LOVEFiLM launched on SONY BRAVIA Internet Video TVs, Blu-ray players and Blu-ray Home Theatre kits.

Simon Calver, Chief Executive of LOVEFiLM, said:

“The extension of our partnership with Sony beyond the UK is a significant move in expanding our digital home entertainment service internationally.  PS3™ already has a strong customer base in Germany who will now be able to benefit from our vast collection of titles that can be streamed directly to their living rooms.

Expanding the digital service in Germany is the latest step in our strategy to make LOVEFiLM available on as many devices as possible and give our members the opportunity to watch anytime, anywhere, anyhow.”

The LOVEFiLM service will become available from today on the XMB (XrossMediaBar) on all Internet-connected PS3™s, providing German members of LOVEFiLM, on subscription packages, with access to hundreds of film favourites, from major studios and independents alike, such as Pirates Of The Caribbean: Dead Man’s Chest, V For Vendetta, The Chronicles of Narnia: The Lion, The Witch And The Wardrobe, Charlie and the Chocolate Factory, Batman Begins and Beowulf.

Members will be able to scroll through titles on the page, search through categories including‘Pick of the Week’,‘Most Watched’ and‘Highest Rated’, view ratings and search through the LOVEFiLM instant offering by title, actor and genre.  LOVEFiLM will also offer German PS3™ users who are not already LOVEFiLM subscribers, exclusive incentives to join the service including free trials.

“We know there is a huge interest within our audience for film, and so the addition of LOVEFiLM to our current range of services is a very natural fit and one which significantly enhances the value proposition of PlayStation 3,” said Uwe Bassendowski, MD of Sony Computer Entertainment Germany.“LOVEFiLM has a proven track record of success and innovation in the film distribution field and is a very welcome addition to the PlayStation family that I’m confident PlayStation gamers will embrace enthusiastically.”

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For further information please contact the LOVEFiLM.com press office at Mischief on 0207 100 9999 or lovefilm@mischiefpr.com

Links to editors

LOVEFiLM Expands Digital Service In Germany With PlayStation®3 Deal:

http://corporate.blog.lovefilm.com

LOVEFiLM:

http://www.lovefilm.com

http://www.lovefilm.de

 Notes to editors

? In a little over seven years, LOVEFiLM has become a leading European film subscription service, combining the benefits of DVD  rental by post and, more recently, watching movies online via the LOVEFiLM Player (on the PC, the PlayStation®3 and streamed direct to TV). Customers choose from a selection of over 70,000 titles available across Blu-ray, DVDs, video games and digital streaming. LOVEFiLM currently has nearly 1.6 million members and operates in the UK, Germany, Sweden, Denmark, and Norway.

? In January 2011 LOVEFiLM was acquired by Amazon EU SARL ? LOVEFiLM has been a pioneer in digital film delivery in the UK since launching the first download to own movie in April 2006. The LOVEFiLM Player launched in March 2010 and offers thousands of digital titles available for members to watch on their TV, PC or PlayStation®3. For those on an Unlimited or capped package the service comes at no extra cost. Premium titles are available to everyone on a pay-per-view basis, and a number of titles are available to all site visitors for free with advertising support.

? LOVEFiLM is also available through a range of internet-enabled devices - including Sony, Samsung and PS3™ - taking LOVEFiLM directly into members’ living rooms through their TV sets.

? LOVEFiLM customers have generated 80 million film ratings and written 843,000 member reviews– information which helps LOVEFiLM to promote the most relevant titles for its customers to choose from.

? LOVEFiLM offers a range of rental options in each market with free postage and no late fees. In the UK these include£4.99 a month allowing members to have one DVD at a time (limit of two per month. Does not include online viewing),£5.99 a month for one DVD at a time (limit of three per month plus 2 hours online viewing ),£7.99 for two DVDs at a time (limit of four per month plus 4 hours online viewing),£9.99 a month for one DVD out at a time (Unlimited DVDs by post and online viewing),£12.99 for two at a time (Unlimited DVDs by post and online viewing) and£15.99 gives the option for three DVDs at a time (Unlimited DVDs by post and online viewing). Members on an Unlimited package have access to the LOVEFiLM Player at no extra cost.

? LOVEFiLM also offers a range of video games rental options in the UK market to support gaming across XBox 360, Xbox, PS3™, PS2, Wii and DS. These include£5.99 a month for one disc at a time (limit of three per month. Does not include online viewing),£9.99 a month for two discs at a time (limit of three per month plus 4 hours online viewing),£14.99 a month for two discs at a time (Unlimited discs by post and online viewing) and£18.99 for three discs at a time (Unlimited discs by post and online viewing), all with free postage and no late fees.

luke mcclelland | account executive

T: 020 7841 6645 | M: 07850 508 957 | F: 020 7100 9898 | E: luke.mcclelland@mischiefpr.com

Mischief | 1 Hardwick St | London | EC1R 4RB

www.mischiefpr.com

PRWeek Consultancy of the Year 2010 


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