Ludia Cooks Up Deal With Granada For "Hell's Kitchen" Video Game Across All Major Platforms

FOR IMMEDIATE RELEASE

Montreal, Canada, October 25, 2007– Interactive entertainment company Ludia Inc. today announced that it will create video games based on Granada America’s highly successful“Hell’s Kitchen” television series. The multi-year, worldwide exclusive agreement with Granada will see Ludia bring“Hell’s Kitchen” games across all major platforms including PC, console and mobile.

“We are thrilled that Granada, a highly respected and successful global media company, is entrusting us with the‘Hell’s Kitchen’ property,” Ludia founder and CEO Alex Thabet explained.“The show has millions of viewers, and the game will bring the fun of the kitchen boot camp experience from the TVs to the PCs and consoles of this rapidly growing audience.”

Katrina Moran, Executive Vice President of Granada America Digital Media commented,“Our strategy is to exploit our brands on as many platforms as possible and to get our content to consumers when and where they want it. The casual games market creates added opportunities for us to engage existing and new fans of the show. Ludia has come up with a truly original and immersive gaming experience which fully meets this brief. We are delighted to work with them to expand the‘Hell’s Kitchen’ franchise to the video game arena.”

Celebrity chef Gordon Ramsay is prominently featured throughout the game, blazing up the kitchen with his trademark intensity. His likeness will taste and comment on the culinary creations of players, as well as judge their overall performance. The game will also feature a recipe book with several of Gordon Ramsay’s favorite food concoctions for players to print, try out and share.

The game is slated to coincide with the upcoming fourth season of“Hell’s Kitchen” in 2008.

About Ludia Inc.

Ludia creates and distributes cross-platform interactive entertainment with mass consumer appeal. Ludia seamlessly integrates product placement opportunities as part of the entertainment experience and enables effective connections between brands and their target audiences. Based in Montreal, Canada, Ludia has completed its first round of financing from private investors.

www.ludia.com

About Granada America

Granada America is the U.S.-based production entity of ITV plc, one of Europe's largest producers and broadcasters of quality television programs. Based in Los Angeles and New York, Granada America produces drama, reality, comedy and documentaries for the American market.

About Granada Ventures

Granada Ventures is the highly profitable and fast-growing consumer products division within ITV Plc. The company currently works with almost 200licensees throughout 70 countries, with more than 1,000 product lines across Children's, Entertainment, Sports, Comedy, Drama and Film properties. Specialist licensing and marketing teams are based in London and LA, with group offices in Germany, Australia, Brazil and Hong Kong.

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Ludia Contact:

Eva Jando

Ludia, Inc.

(514) 313-3370

eva@ludia.com

Granada Contact:

Paul Nichols

The Lippin Group

(323) 965-1990

pnichols@lippingroup.com


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