London, UK 6th January 2009: M-Biz Global today gave the mobile game industry some much needed cheer as it reported its 2008 sales of SIM free or‘vanilla’ mobile games have soared by 62 per cent compared to last year in EMEA. M-Biz Global attributed the increase in sales to the ease-of-use of its service as well as the credit crunch, as consumers less willing to spend money going out seek relative cheap entertainment on their mobile.
Specifically, M-Biz Global revealed that December produced the following results:
- 50% increase in the number of mobile games sold in the UK compared to the average sales of Jan-Nov 2008, and 21.29 % increase across the globe (EMEA).
- Mini Golf Las Vegas from Digital Chocolate was the most popular game in the UK.
- 25th December was the most popular day in December for mobile game downloads.
- 6 times more games were sold on 25th Dec compared to the average daily sales in the UK.
Representing approximately 30% of all handset sales the vanilla handset market is rapidly attracting the attention of leading mobile game publishers as M-Biz Global continues to convert consumers into paying mobile gamers. M-Biz Global’s unique TryNBuy service enables consumers, within just a few clicks, to be playing the games they want.
Hyongsuk Kim, CEO of M-Biz Global said,“Our TryNBuy solution is giving casual gamers an easy and affordable purchasing option for entertaining mobile games. Within a couple of clicks, they can be enjoying the game whenever and wherever they choose.” concluded Kim.
About M-Biz Global
Based in London, UK, M-Biz Global was formed in 2005 to provide embedded software and mobile content to the mobile phone industry.
M-Biz Global has grown to become a leader in the supply and billing of mobile content in the secondary (vanilla handset) mobile games market, through its embedded TryNBuy (TnBMobile™) service. M-Biz Global has been selected by Samsung Mobile to be the international sole billing and solution provider and the master content provider of games for SIM free handsets in Samsungs‘Try’n Play’ project.
M-Biz Global’s TryNBuy solution for gaming is available in over 30 countries on Samsung handsets as the‘’Try’n Play’’ project of Samsung.
M-Biz Global has offices in the UK, Singapore, Vietnam, South Korea and Egypt and has built strategic partnerships with leading game companies including EA, Gameloft, Sega, Glu, THQ Wireless, Digital Chocolate and Taito.
M-Biz Global is funded by M-BIZ Korea Co.Ltd and several venture capitals including KB Investments and Dasan Venture Fund based in Seoul, Korea.
Please visit our website - http://www.mbizglobal.co.uk
For further media information please contact:
Sarah Bedwell/ Andrew Durkin
Tel +44 (0) 1628 502601