San Francisco, California — November 18, 2011 — Ümloud!, San Francisco’s biggest and most awesome annual non-profit gaming fundraiser for Child’s Play, will take place at DNA Lounge on December 8, 2011. This year, the non-profit group is proud to announce that Mad Catz Interactive Inc. has secured the Premiere sponsorship role. As the Premiere sponsor Mad Catz has signed on to sponsor the production costs of Ümloud!, ensuring that each and every gamers’ donations can go directly to support children’s hospitals around the world via Child’s Play charity.
"Ümloud is an inspiring event which through it's support of the Child's Play charity, makes a real difference to the lives of sick children across the world.” said Darren Richardson, the President and Chief Executive Officer of Mad Catz Interactive, Inc. “We are proud to support such a deserving cause and look forward to joining gamers this coming December for a night of Rock Band fundraising which promises to be like no other!"
As Premiere sponsor, Mad Catz is the leading donator and supporter of the Child’s Play charity event, Ümloud! Mad Catz plan to rock out in style, with their very own house band performing, as well as promising a host of surprises for many of the lucky attendees.
“We’re very excited to work with Mad Catz in making Ümloud! 2011 the biggest, baddest Rock Band charity concert in the world!” said Ümloud! co-founder John “Seg” Seggerson. “Having such an esteemed partner will allow us to create a spectacular show that will draw an amazing gaming crowd, all for the benefit of Child’s Play and its partnered hospitals around the world.”
On December 8, 2011, gamers in the San Francisco area will come together to rock all night and help a worthy cause. At Ümloud! you'll hear over 30 bands perform Rock Band at DNA Lounge, one of San Francisco’s hottest live music venues, and play Rock Band™3 for Child's Play, a ‘gamers charity’ started by Penny Arcade’s Jerry Holkins and Mike Krahulik that provides toys and games to children’s hospitals around the world, including Oakland Children’s Hospital.
Gaming industry veterans Chris Kohler (Wired.com), Joe Markert (Gamehelper), and John “Seg” Seggerson (Telltale Games) will lead the night of shenanigans at DNA Lounge. The event will feature a massive stage decked out with the latest Rock Band™3 gear and a huge set list of songs to choose from to make your stage debut, all provided by the game’s developer Harmonix ® Music Systems. And let’s not forget the loot-tastic silent auction and a raffle chock full of sweet gaming, tech, music and pop-culture booty!
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About Child’s Play Charity:
Since 2003, over 100,000 gamers worldwide have banded together through Child’s Play, a community based charity grown and nurtured from the game culture and industry. Over $6.7 million dollars in donations of toys, games, books and cash for sick kids in children’s hospitals across North America and the world have been collected since our inception.
This year, Child’s Play Charity has continued expanding across the country and the globe. With almost 70 partner hospitals and more arriving every month, you can be sure to find one from the map above that needs your help! You can choose to purchase requested items from their online retailer wish lists, or make a cash donation that helps out Child’s Play hospitals everywhere. When gamers give back, it makes a difference!
Ümloud! is the annual “Rock Band Night for Child’s Play” fundraiser held in San Francisco, California, organized by local video game veterans with proceeds going to Child’s Play Charity. Visit www . umloud . org to sign your Rock Band bandmates up for time on the DNA Lounge main stage!
About Mad Catz:
Mad Catz Interactive, Inc. (AMEX/TSX: MCZ) is a global provider of innovative interactive entertainment products marketed primarily under its Mad Catz® (casual gaming), Cyborg™ (pro gaming), Tritton® (gaming audio), Saitek® (simulation), and Eclipse™ (home and office) brands. Mad Catz also develops flight simulation software through its internal ThunderHawk Studios™; operates flight simulation centers under its Saitek brand; operates a videogame content website under its GameShark® brand; publishes games under its Mad Catz brand; and distributes games and videogame products for third parties. Mad Catz distributes its products through most leading retailers offering interactive entertainment products and has offices in North America, Europe and Asia. For additional information please go to www . madcatz . com.