MADDEN NFL 13 BULL RUSHES INTO STORES

Guildford, UK - August 31, 2012Electronic Arts Inc. announced today that Madden NFL 13 is now available at retail stores throughout North America. Madden NFL 13 is available on the Xbox 360® video game and entertainment system from Microsoft and the PlayStation®3 computer entertainment system. Powered by the all-new Infinity Engine, Madden NFL 13 delivers physics you can feel on every play. Core gameplay innovations such as total control passing, ball hawk and read and react defensive AI, combine to create the most realistic Madden NFL game ever.

Early critical reception for Madden NFL 13 has been outstanding, with PlayStation: The Official Magazine calling it a “generation-defining effort.” GamesRadar adds that “We can’t – and won’t – stop playing,” while Game Informer states that the brand-new Connected Careers is “a brilliant mode.” With accolades such as these it’s easy to see why Madden NFL 13 is so eagerly-anticipated by fans.

Madden NFL 13 is the biggest game-changer in the history of the franchise,” said Cam Weber, GM of American Football at EA SPORTS. “ Madden NFL 13 will deliver to our consumers the most realistic gameplay ever, and innovations like the Infinity Engine will completely redefine how fans will play Madden NFL. With deep new gameplay innovation, social integration, and an overhaul of the audio and visual presentation,  Madden NFL 13 stands as a benchmark entry for the franchise.”

In addition to Infinity Engine, the new Connected Careers mode also debuts this year. Connected Careers allows fans to build their own legacy or relive a legend’s as a player or coach, in a fully connected universe of up to 32 friends per league. Weekly, seasonal and milestone goals set the benchmarks for progress, and fans can not only choose to make history as a created or real life player or coach, but also relive the legendary careers of all-time greats including Walter Payton, Michael Irvin, Steve Young and more. Combine all these elements with a dynamic story engine, a virtual Twitter feed, social integration and team management from PCs, tablets and smartphones and you have the first true sports RPG, encased in a fully connected universe that’s on 24/7.

Additional New Features and Modes include:

·        New Madden Ultimate Team Edition: Brand new trading cards and an overhauled card management system allows fans to curate the biggest collection ever, while new features like Solo Challenges make the mode more diverse and enjoyable than ever before. In addition, completing certain challenges and collections will allow fans to unlock special cards for legendary players and coaches that can not only be used in Madden Ultimate Team, but also carry over into Connected Careers.

·        Xbox 360 Kinect Integration: The new features don’t stop there, as Xbox 360 owners can also utilize the Kinect™ sensor for pre-play audibles and adjustments on both offense and defense. With a library of over 6,000 commands fans will be able to change plays, call receiver-specific hot routes, alter defensive assignments, call a blitz and more with the power of their voice. It’s yet another way that Madden NFL 13 presents the most authentic and feature-rich football experience ever.

·        3-D Broadcast Booth: The new commentary team of Jim Nantz and Phil Simms, combined with a fully-scored orchestral theme, set the table for game day, while authentic sound effects, QB cadences and player chatter bring the stadium environment to life.

·        Streamlined Live Updates: Experience extras like Madden Moments Live, roster updates and more all in one convenient location. Bonus content is also available for fans who have played previous Madden NFL titles, NFL Blitz and NFL Tour.

Madden NFL 13 is developed in Orlando, Florida by EA Tiburon. Madden NFL 13 is now available and retails for £49.99 on the Xbox 360 and the PlayStation 3. To learn more about Madden NFL 13, visit http://www.easports.com/madden-nfl . For Madden NFL 13 assets, visit: http://maddennfl13.newslinevine.com/ or http://info.ea.com.

All player participation has been facilitated by National Football League Players Incorporated, the licensing and marketing subsidiary of the NFL Players Association.

Contact

Keith Hennessey

EA SPORTS UK Publicist

khennessey@ea.com

EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sports through industry-leading sports videogames, including Madden NFL football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football, Tiger Woods PGA TOUR® golf, SSX™ and Fight Night boxing.

For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com to connect, share and compete.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones, tablets and social networks. EA has more than 220 million registered players and operates in 75 countries.

In fiscal 2012, EA posted GAAP net revenue of $4.1 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and Mass Effect™. More information about EA is available at http://info.ea.com.

EA SPORTS, SSX, The Sims and Need for Speed are trademarks of Electronic Arts Inc. Mass Effect is a trademark of EA International (Studio and Publishing) Ltd.  Battlefield is a trademark of EA Digital Illusions CE AB.  John Madden, NFL, FIFA, NHL, NBA, NCAA, Tiger Woods, and PGA TOUR are trademarks of their respective owners and used with permission. Twitter is a registered trademark of Twitter, Inc.  All other trademarks are the property of their respective owners.

Officially Licensed Product of NFL PLAYERS Incorporated. “PlayStation” is a registered trademark of Sony Computer Entertainment Inc. KINECT, Xbox and Xbox 360 are trademarks of the Microsoft group of companies and are used under license from Microsoft. Wii is a trademark of Nintendo. © 2006 Nintendo.

 


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