Stockholm, Sweden - September 21, 2011 - Donya® Labs, creators of Simplygon®, and the leading provider of automatic 3D-optimization tools for the game industry, today announced its board of directors has appointed Magnus Wennerholm to serve as the companies interim CEO. Magnus is an IT-industry veteran and was, up until the acquisition by Autodesk in 2010, the CEO of Swedish middleware company Illuminate Labs creators of the leading game lighting solutions Turtle and Beast.

"We are very happy that we have been able to attract Magnus to Donya Labs. Magnus brings a lot of experience to the company and we feel confidence in his ability to take leadership of the company and Donya's further expansion on the international market ", said Fredrik Malmström, Chairman of the Board.

By signing the biggest MMO and console developers in the industry, Donya Labs keeps proving its worth and establishing a standard for efficient LOD and optimization solutions. Magnus is entering the company in an exciting phase as Donya is reaching its goals for 2011 and setting the bar high for 2012 and beyond.

About Donya Labs

Headquartered in Sweden, Donya Labs was founded in 2007 and is the leading developer and provider of automatic 3D-optimization and LOD solutions. The company is dedicated to helping professional game developers streamline their 3D-content pipeline. Donya's revolutionary Simplygon software automates optimization of 3D assets to shorten production time and reduce development cost. Simplygon has been licensed by some of the most well-renowned game developers such as CCP Games, BioWare, 38 Studios, NCsoft, Nexon, Blue Byte, Reloaded Studios and XLGames; as well as companies in other industries, such as Boeing Phantom Works. For additional information about Donya Labs and Simplygon, visit

The statements contained in this release that are not historical facts are forward-looking statements. The Company cautions readers of this press release that a number of important factors could cause Donya Lab's actual future results to differ materially from those expressed in any such forward-looking statements. Donya Labs and Simplygon's name and logo are registered trademarks of Donya Labs. All other company or government agency names mentioned herein may be trademarks of their respective owners.

Copyright © 2011 Donya Labs. All Rights Reserved.

For further information, please contact

Donya Labs:

Martin Ekdal

VP, Sales & Marketing

+46 733 14 94 00





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