MAJESCO ENTERTAINMENT AND TAITO RELEASE 'GARDENING MAMA' APP ON THE APP STORE

EDISON, N.J, October 4, 2010 - Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, and Taito announced the  Gardening Mama App is available on the App Store. The App is an extension of the  Cooking Mama franchise that has sold nearly 7 million units in North America and lets iPhone, iPad and iPod Touch users nurture 18 different flowers, fruit trees and vegetables across 20 different mini-games. 

"We are thrilled to make  Gardening Mama available on the App Store," said Jesse Sutton, Chief Executive Officer, Majesco Entertainment. "This release ensures that the Mama franchise continues to grow and reach new players."    

The  Gardening Mama App for the iPhone, iPad and iPod Touch lets players grow exclusive plants including: Durian Fruit, Eggplant, Chamomile, Basil and Lavender. Budding green thumbs use the innovative Multi-Touch user interface to control all aspects of their garden, from planting, watering, fertilizing and eliminating pests to harvesting what they've grown. Beyond growing, players can also "Make it Fancy" by using unlocked bonuses to dress up and accessorize Mama in fun new ways.

The  Gardening Mama App is now available for $6.99 in the App Store on iPhone, iPad and iPod Touch or at www.itunes.com/appstore

For additional information on the  Cooking Mama franchise please visit http://www.cookingmamaus.com.

About TAITO Corporation

TAITO Corporation (TAITO) is a wholly-owned subsidiary of Square Enix Holdings Co., Ltd. With headquarters in Tokyo, Japan, TAITO operates core businesses such as game arcade operations, coin-operated game machines, and mobile phone content services. A seminal part of gaming history, TAITO caused a worldwide sensation with its arcade legend, SPACE INVADERS®, and developed such fan favorites as EXIT TM and ARKANOID®. Today, TAITO continues to thrill game lovers of all generations by offering both classic and new family-oriented titles on the latest gaming platforms. TAITO delivers a wide range of entertainment experiences with the goal of providing consumers with fresh surprises and new discoveries. More information on TAITO can be found on the Internet at  http://www.taito.com .

About Majesco Entertainment Company

Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on Wii, Nintendo DS and other leading systems. Franchise highlights include  Cooking MamaAlvin and the Chipmunks: The Squeakquel,  TETRIS® Party Deluxe and  Jillian Michaels' Fitness Ultimatum. The company's shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ and has an international office in Bristol, UK. More information about Majesco can be found online at majescoentertainment.com. @Majesco is on twitter or at twitter.com/majesco.


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