MAJESCO ENTERTAINMENT ANNOUNCES 'BLOODRAYNE: BETRAYAL' COMING THIS SUMMER

EDISON, N.J., March 31, 2011 - Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, announced today that BloodRayne : Betrayal will be released as a full-scale digital game on Xbox LIVE ® Arcade for the Xbox 360 ® video game and entertainment system from Microsoft and PlayStation®Network this summer.   Based on the best-selling vampire game franchise, BloodRayne: Betrayal stars the beautiful yet lethal dhampir anti-heroine as she fights and feeds in a bloody new hack‘n slash adventure. The game is being developed by WayForward, the award-winning team known for bringing franchise favorites back to audiences in exciting new ways.

"It's been a long time since Rayne captivated players with her bold mix of brutality and beauty, and fans have been hounding us to release another BloodRayne installment," said Jesse Sutton, CEO, Majesco Entertainment.  "We are excited to once again partner with the creative and committed team at WayForward to bring Rayne back. BloodRayne : Betrayal delivers the action-packed experience franchise fans have been waiting for in a digital format that's also accessible for new players unfamiliar with Rayne's over-the-top, stylized gameplay."       

BloodRayne : Betrayal delivers stylish 2D side-scrolling action with a deadly dose of bloodshed.  Players become Rayne, the sexy and dangerous dhampir born from the union of vampire and human, blessed with extraordinary strength, speed and agility, but cursed with a thirst for blood and weakness to sunlight.  Begrudgingly recruited by the vampire hunting Brimstone Society for one final mission, Rayne teams up with a mysterious new friend to stop an evil vampire massacre.  Introducing new characters, gruesome environmental puzzles and a full arsenal of lethal weapons including Rayne's signature arm blades, BloodRayne : Betrayal stays true to the fan-favorite vampire game franchise while incorporating challenging new enemies and surprises specifically designed for mature audiences.

BloodRayne: Betrayal on Xbox LIVE Arcade for Xbox 360 and PlayStation®Network is expected to release this Summer.  To find out more, please visit http://www.bloodraynebetrayal.com.  

About Majesco Entertainment Company

Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on Kinect for Xbox 360®, PlayStation®Move motion controller, Wii TM, Nintendo 3DS TM and DS TM, Facebook® Platform, mobile and other leading platforms. Product highlights include Cooking Mama TMTETRIS® Party Deluxe and Zumba Fitness®. The company's shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ and has an international office in Bristol, UK. More info can be found online at www.majescoentertainment.com or on Twitter at www.twitter.com/majesco.


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