EDISON, N.J., February 12, 2009 -Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, today announced an all-new branding initiative that unifies a series of energetic, motion based Wii™ games under the banner label - Go Play. The first title in the line is Go Play Lumberjax which is slated to launch late spring. Additional games include Go Play City Sports and Go Play Circus Star which will roll out in Summer and Fall respectively.
"The Go Play brand is intended to deliver on the promise of active, fun, family friendly game experiences," said Gui Karyo, Executive Vice President of Operations. "Our first three products intermix every day activities with imagination to define an overarching label that means 'motion-based fun for everyone.'"
Go Play Lumberjax is a competitive party game that lets players use the Wii Remote™ to chop, climb, saw and logroll to victory in more than 15 fun outdoor events. Go Play City Sports features six classic games played on street "courts" filled with manhole covers and parked cars. Finally, Go Play Circus Star lets players perform for the big top crowds in 15 different games. All three Go Play games also include support for the Wii™ Balance Board accessory.
Additional details on each Go Play branded game will be announced shortly. For more information about Majesco's exciting line of products, please visit www.majescoentertainment.com.
About Majesco Entertainment Company
Majesco Entertainment Company is a provider of video games for the mass market. Building on 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on leading console and portable systems. Product highlights include Cooking Mama™ and Cake Mania®2 for Nintendo DS™, and Cooking Mama World Kitchen and Jillian Michaels' Fitness Ultimatum 2009 for Wii™. The company's shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ and has an international office in Bristol, UK. More information about Majesco can be found online at www.majescoentertainment.com.
Certain statements contained herein are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may be identified by reference to a future period(s) or by the use of forward-looking terminology, such as "may," "will," "intend," "should," "expect," "anticipate," "estimate" or "continue" or the negatives thereof or other comparable terminology. The Company's actual results could differ materially from those anticipated in such forward-looking statements due to a variety of factors. These factors include but are not limited to, the demand for our products; our ability to complete and release our products in a timely fashion; competitive factors in the businesses in which we compete; continued consumer acceptance of our products and the gaming platforms on which our products operate; fulfillment of orders preliminarily made by customers; adverse changes in the securities markets and the availability of and costs associated with sources of liquidity. The Company does not undertake, and specifically disclaims any obligation, to release publicly the results of any revisions that may be made to any forward-looking statements to reflect the occurrence of anticipated or unanticipated events or circumstances after the date of such statements.
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Audra McIver/Marisa Gross