MAJESCO ENTERTAINMENT ANNOUNCES PITBULL AND LMFAO ADD-ON TRACKS FOR ZUMBA® FITNESS RUSH

EDISON, N.J., August 7th, 2012Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, announced today the release of the downloadable Hip-Hop Style Pack for Zumba® Fitness Rush .  Featuring Pitbull’s ‘Hey Baby,’ LMFAO’s popular ‘Sexy and I Know It’ and ‘Rock It Out,’ a sizzling Zumba® original song, fans can build their track library and add fresh songs to their workout with this engaging new content.

Check out the new choreography in the Hip-Hop Style Pack by downloading the preview trailer or view it here.

Priced individually at 160 Microsoft Points, all three songs are available for download from Xbox LIVE® Marketplace for the Xbox 360® video game and entertainment system from Microsoft. In addition, players can download all three songs together in the Hip Hop Style Pack which is available for the discounted price of 440 Microsoft Points. New songs include:

  • “Hey Baby (Drop It to the Floor)” Pitbull featuring T. Pain
  • “Sexy and I Know It” LMFAO
  • “Rock it Out” a Zumba® original track

Zumba® Fitness Rush, available on Kinect™ for Xbox 360®, invites players to lose themselves in the music with a fun, effective workout that amps up the dance-fitness play, providing a total body workout. Players can party with friends and family members in cooperative play through 42 electrifying new songs and routines while they move to 24 international dance styles – that’s twice the number of styles included in the original Zumba® Fitness game and more than any other dance game. Fans play through each routine in a variety of exclusive arenas while the new Progress Tracker calculates calories burned to maximize the overall workout

For more information about Zumba® Fitness Rush and the downloadable Hip-Hop Style Pack please visit zumbafitnessgame.com.

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About Zumba Fitness, LLC

Zumba Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout.  Coined “fitness-parties,” Zumba classes blend upbeat world rhythms with easy-to-follow choreography, which provide effective, total-body workouts. Founded in 2001, the company is now the largest branded fitness program in the world -- reporting more than 12 million weekly class participants, in over 110,000 locations, across more than 125 countries. In addition to its original Zumba® program, the company also offers a range of specialty classes, including Zumba Gold® (for active older adults), Zumba® Toning (body-sculpting class that uses maraca-like Toning Sticks), Aqua Zumba® (the ultimate “pool party” workout), Zumbatomic® (Zumba routines for kids), Zumba Sentao™ (chair-based Zumba class that strengthens, balances and stabilizes the core) and Zumba® in the Circuit (a 30-minute workout that combines signature Zumba® moves with circuit training at timed intervals). The Zumba® fitness lifestyle is rounded out by the company’s many consumer product offerings, including DVD sets, music collections, multi-seasonal apparel and footwear, video games, Fitness-Concert™ events and a lifestyle magazine.  For more information about Zumba Fitness programs and products, or to find a live class, visit  zumba.com and find us on  Facebook and  Twitter.

About Majesco Entertainment Company

Majesco Entertainment Company is a provider of video games for the mass market.  Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on all leading console and handheld platforms as well as online, social networks and mobile devices.  Product highlights include Zumba® Fitness, Cooking Mama™, and Alvin and the Chipmunks.  The company's shares are traded on the NASDAQ Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ with offices in San Francisco, CA, Brockhampton, UK, and a social games development studio in Foxboro, MA.  More info can be found online at www.majescoent.com or on Twitter at www.twitter.com/majesco.

Kinect, Xbox, Xbox 360, and Xbox LIVE are either registered trademarks or trademarks of the Microsoft group of companies.

 

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