EDISON, N.J., April 6th, 2011 - Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of  video games for the mass market, announced today  The Hidden  for the Nintendo 3DS TM system is in development for an expected release this Fall. Developed by 1st Playable Productions, this  augmented reality game turns your handheld into a portal to the astral plane as you hunt through real-world environments with the Nintendo 3DS camera. Become a  paranormal investigator by searching, capturing and destroying supernatural entities hidden within your own surroundings.  In addition, this location-based adventure allows you to unlock all ghosts and reveal the full game storyline by bringing your Nintendo 3DS with you as you travel in the real world, finding hidden spirits in new locations.

" The Hidden  is a great example of exciting content mixed with compelling technological innovation on the Nintendo 3DS," said Jesse Sutton, Chief Executive Officer, Majesco Entertainment. "This immersive experience leverages many key features of the new system-- including the camera, gyroscope and Wi-Fi capability--to deliver a rich 3D adventure with multiple layers." 

As a member of the elite G.E.I.S.T. squad, Ghostly Entity Investigation and Strike Team, you must work with your team to track, capture, shoot and eliminate evil spirits, including fast-moving Kamikazes and Tanks, solid phantoms armed with claws.  Explore different real-world locations to find and destroy new ghosts.  Battle and defeat powerful entities using a full arsenal of high tech tools and upgradeable weapons, including the Plasmatic Disruptor, Ectoplasm Sensor and Spectral Shield. Navigate through tunnels to access a hidden dimension and collect power-ups to fight off dangerous threats. You will also use the Circle Pad and Nintendo 3DS gyroscope control to shoot and destroy ghosts, while keeping a log of your otherworldly discoveries made at previously visited places using the Location History feature.    

The Hidden  for Nintendo 3DS   is expected to launch this October, just in time for Halloween. For additional information about Majesco's exciting line of products, please visit

About 1st Playable Productions

1st Playable Productions, LLC is an independent game development studio with a focus on handheld games for kids, a licensed developer for Nintendo DS TM, iPhone TM, and Nintendo 3DS TM, as well as other embedded game platforms.  The studio is known for innovative gameplay, including networked features, downloadable content, and integration of real and virtual worlds, and has created games such as Puzzle Quest DS, Club Penguin: Elite Penguin Force, and Ubisoft Style Lab Jewelry Design. The studio also creates games for education and social change, including retail and research titles, and organizes an annual Symposium on Games in Education. 1 st Playable Productions LLC is located in Troy, NY. More information about 1 st Playable Productions can be found online at

About Majesco Entertainment Company

Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on Kinect for Xbox 360®, PlayStation®Move motion controller, Wii TM, Nintendo 3DS TM and DS TM, Facebook® Platform, mobile and other leading platforms. Product highlights include  Cooking Mama TMTETRIS® Party Deluxe and  Zumba Fitness®. The company's shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ and has an international office in Bristol, UK. More info can be found online at or on Twitter at


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