EDISON, N.J., June 7th, 2011 - Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, today announced that it has teamed with the National Basketball Association (NBA) to begin development of an original video game basketball franchise.
The new NBA video game, which will be unlike most traditional sports video games, is scheduled for commercial release in spring 2012. Utilizing motion-based gaming technology, the game will be a fun and casual interactive experience.
"Majesco consumers are interested in branded gameplay, and we are excited to be teaming with a global brand like the NBA, to develop a unique and fun gaming experience," said Jesse Sutton, Chief Executive Officer, Majesco.
About Majesco Entertainment Company
Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on Kinect for Xbox 360®, PlayStation®Move motion controller, Wii TM, Nintendo 3DS TM and DS TM, Facebook® Platform, mobile and other leading platforms. Product highlights include Cooking Mama TM, TETRIS® Party Deluxe and Zumba Fitness®. The company's shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ and has an international office in Bristol, UK. More info can be found online at www.majescoentertainment.com or on Twitter at www.twitter.com/majesco.