Tapjoy’s VP of Europe Paul Bowen – one of the leading advocates of virtual currency in the UK – will teach developers how to make money on Android at the F2P Summit next month.

In his presentation - Making Money on Android: Numbers from the Field – Bowen will unveil techniques and tips on how to maximise revenues from Android development as well as dig deeper by sharing case studies from recipients of Tapjoy's $5 million Android Fund, which supports developers porting games to Android.

“Android development is a red hot topic for the games industry: it recently overtook iOS and RIM for the number one position in market share among global mobile operating systems and nearly 500,000 new Android-enabled devices are activated every day. This session is an absolute must-attend for everyone involved in developing free to play games content,” commented event director Andy Lane from organiser Tandem Events.

Alex Wiltshire, online editor of Edge, is also hosting a round table at F2P Summit, which takes place on 28 March 2012 at Rich Mix in London, called ‘My Worst Mistake’. Fellow panellists include Zynga’s Matthew Wiggins, Relentless co-founder Andrew Eades and Papaya Mobile’s Oscar Clark who will discuss the business and design mistakes they’ve made that have inadvertently led to their biggest successes and explain the lessons they’ve learned and how they exploited them to carve out their places in Free 2 Play – currently the most vibrant sector in video gaming.

F2P Summit is the UK’s first free to play conference. Registration is open now and early bird passes (with a saving of £100) can be purchased until 14 March from


For more information or to apply for a press pass, please contact Charlotte Le Rougetel at Bastion on 020 7269 7900.

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About F2P-Summit

The F2P-Summit is a new one day conference and networking event taking place at RichMix in Shoreditch, London on Wednesday 28 March 2012. The F2P Summit is a unique event that explores all aspects of F2P and freemium from the developer’s point of view. There will be 8 sessions, 2 keynote presentations, a networking lunch and drinks in the bar afterwards. Passes cost £195 before 14 March 2012.

About Tandem Events

Tandem Events has over 25 years of experience in organising market-leading exhibitions, conferences and events across a number of industry sectors, including Develop in Liverpool, Evolve in London, Develop in Brighton, Evolve in Brighton, GAMES:EDU, Games Marketing Forum and Games Grads.

About Paul Bowen: With nine years of experience working in digital media start-up companies and monetising online content, Paul Bowen is one of the leading advocates of virtual currency in the UK. Formerly at the UK office of Adknowledge (owner of Super Rewards), he is now Vice President of Europe for Tapjoy, Inc.

About Tapjoy:  Tapjoy is the leader in discovery, engagement and monetization services for mobile applications. The company’s turnkey in-app advertising platform helps developers acquire cost-effective, high-value new users, drive engagement within their applications, and create incremental income by providing an ad-funded virtual currency based payment method.


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