MARIO KART 7 - Britain’s Fastest Family gets on the road

 

3 rd August, 2012 – Things are really heating up this summer as Mario Kart 7 on Nintendo 3DS fever looks set to sweep the Nation. Nintendo is on a mission to launch Britain’s biggest family gaming tournament as they search to find Britain’s Fastest Family with Mario Kart 7, the fun, family racing game. The regional heats kick off this weekend!

Whoever is crowned Britain’s Fastest Family will become the proud owners of a stunning new Honda Jazz Si* – not to mention a limited edition Mario Kart 7 trophy and a host of other incredible prizes. With all this to race for it is time to get practicing!

The Mario Kart 7 Britain’s Fastest Family Tournament is running across England, Scotland and Wales – offering all Mario Kart 7 fans the opportunity to compete to get the fastest race times. Regional heats will take place at thirty selected HMV store games departments during August, including in London, Birmingham, Manchester, Leeds, Cardiff and Glasgow (* see full list below), but only the fastest from each regional will make the cut and gain a seat at the grand finale in October to be in with a chance to claim the car, title, trophy and incredible prizes.

HMV Head of Technology & Games, Ewan Pinder, comments: “The power of games can best be seen when you bring them to life and create some retail theatre around them in your stores so that customers can see and experience just how wonderful they are.  So we’re really excited to be partnering with Nintendo to showcase Mario Kart 7 as part of their Britain’s Fastest Family Tournament.”

Nintendo UK events and partnerships manager, Natasha Chatur, added: “We are really excited to be going on the road with our biggest family gaming tournament this summer. The Mario Kart games are loved by fans across all generations and it is fantastic to see families come together to compete to become Britain’s Fastest Family.  We look forward to working with HMV to bring the Mario Kart franchise to life this summer and offer our fans up and down the country a chance to engage and compete as a family.”

Family ties will be tested to the max as the competition is to be made up exclusively of family teams.  Young and old family racers alike will join forces to see off the intense competition via a mix of blistering speed and ruthless strategy. Expect no-holds-barred racing as Mario Kart 7 offers the ability to glide over the track as well as speed on the sea floor as you race underwater, all in glorious 3D.

Comedian and huge Mario Kart fan, Rufus Hound has created exclusive videos to help everybody get ready for Mario Kart 7 Britain’s Fastest Family Tournament ahead of the regional heats coming to your town. Rufus’ top tips on how to perfect your racing technique can be found here www.nintendo.co.uk/britainsfastestfamily or accessed via the Nintendo 3DS YouTube channel

- Ends -

  • For the ultimate winner awaits a new Honda Jazz Si, combining space, versatility and economic running costs with sporty suspension and styling.  Its 1.4 i-VTEC covers long distances effortlessly whilst carrying the entire family – offering an incredibly versatile car that’s also fun to drive.
For more info on the Jazz range visit: http://www.honda.co.uk/cars/jazz/

For images of Mario and the leaf cup trophy pictured outside of HMV Trocadero please contact

nintendo@bell-pottinger.co.uk / 020 7861 2868

Dates for all regional heats

Dates Store Locations

03.08.12 - 04.08.12 HMV CARDIFF – 53-57 Queen Street

03.08.12 - 04.08.12 HMV ABERDEEN – 11-13 Union Bridge

03.08.12 - 04.08.12 HMV GATESHEAD – Cameron Walk, Metro Centre

03.08.12 - 04.08.12 HMV PLYMOUTH – Drake Circus, Charles Street

03.08.12 - 04.08.12 HMV SHEFFIELD – Meadowhall Centre

03.08.12 - 04.08.12 HMV CROYDON, Unit 18, Centrale Centre

03.08.12 - 04.08.12 HMV READING, Holy Brook Walk, Oracle Centre

10.08.12 - 11.08.12 HMV NORWICH, Gentlemen’s Walk

10.08.12 - 11.08.12 HMV GLASGOW, 235 Buchanan Street

10.08.12 - 11.08.12 HMV LEEDS, Victoria Walk, Headrow Centre

10.08.12 - 11.08.12 HMV SOUTHAMPTON, 56-58 Above Bar Street

10.08.12 - 11.08.12 HMV DERBY, 2 Albion Street

10.08.12 - 11.08.12 HMV SWANSEA, St Mary’s Square, The Quadrant

10.08.12 - 11.08.12 HMV GUILDFORD, 75-79 The Friary Centre

10.08.12 - 11.08.12 HMV CANTERBURY, 12 St. Margaret’s Street

17.08.12 - 18.08.12 HMV TROCADERO, Piccadilly Circus, London W1

17.08.12 - 18.08.12 HMV BASINGSTOKE, 28-29 Festival Place

17.08.12 - 18.08.12 HMV EDINBURGH, 129-130 Princes Street

17.08.12 - 18.08.12 HMV MANCHESTER, 90 Market Street

17.08.12 - 18.08.12 HMV BRISTOL, Lower Level Mall, Cribbs Causeway

17.08.12 - 18.08.12 HMV NOTTINGHAM, 28 The Victoria Centre

17.08.12 - 18.08.12 HMV KINGSTON, Bentalls Centre

17.08.12 - 18.08.12 HMV MILTON KEYNES, 78 Midsummer Arcade

24.08.12 - 25.08.12 HMV OXFORD, 43-46 Cornmarket

24.08.12 - 25.08.12 HMV 150 Oxford Street, London W1

24.08.12 - 25.08.12 HMV NEWCASTLE, 56 Northumberland Street

24.08.12 - 25.08.12 HMV BIRMINGHAM, Bullring Shopping Centre

24.08.12 - 25.08.12 HMV BRIGHTON, 48-50 Churchill Square Centre

24.08.12 - 25.08.12 HMV EXETER, 10-11 Princesshay Shopping Centre

24.08.12 - 25.08.12 HMV LIVERPOOL, South John Street, LiverpoolOne

 

 

About Nintendo 3DS

Nintendo 3DS offers Parental Controls so that parents can control the level of 3D their children can view on the Nintendo 3DS as well as the content they can access. Nintendo 3DS also features a 3D depth slider which lets players turn off or adjust the level of 3D they want on the 3D Screen, two built-in screens for different functionality, a Circle Pad which provides a full 360 degrees of direction, a built-in motion sensor and gyro sensor.

It is equipped with three cameras (two of which are facing outwards to allow the taking of 3D pictures and video), houses a 2GB SD Memory Card and is compatible with AR Cards which come packaged with Nintendo 3DS. Nintendo 3DS is also compatible with most existing Nintendo DS and Nintendo DSi games, which can be played in 2D on your Nintendo 3DS system.

For more information about these features and other options visit: www.nintendo.co.uk  

About Mario Kart 7

Mario Kart 7 is the latest instalment in the fan-favourite Mario Kart franchise and brings exciting 3D kart action to the palm of your hand. Drivers can explore all new competitive kart possibilities, on big jumps your kart will deploy a Glider to let you fly over the track, or speed over sea floor as you race underwater. Mastering these abilities will allow you to find shortcuts and beat your opponents to the finish line.

For more information about this and other features, you can now visit the official Mario Kart 7 website at http://www.nintendo.co.uk/mariokart7 / #leafcupismine

About Nintendo

The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii™ home console, Nintendo 3DS™ and Nintendo DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 3.9 billion video games and more than 630 million hardware units globally, including the current-generation Wii, Nintendo 3DS, Nintendo DS, Nintendo DSi™ and Nintendo DSi™ XL, as well as the Game Boy™, Game Boy Advance™, Super NES™, Nintendo® 64 and Nintendo GameCube™ systems. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™.  A wholly owned subsidiary, Nintendo of Europe, based in Grossostheim, Germany, was established in 1990 and serves as headquarters for Nintendo's operations in Europe.

About HMV

HMV is the UK and Ireland’s leading entertainment and technology retail specialist.  Through its chain of 235 high street stores and online at www.hmv.com and its hmvdigital and hmvon-demand digital sites, HMV offers unique multi-channel access to the widest selection of music, film and games across all genres and formats. HMV is transforming its business in response to the changing needs of its customers, who increasingly look to discover and consume entertainment content in many different ways, and now also stocks a growing range of premium-branded portable technology devices, including the latest headphones, tablets and mp3 players and speakerdocks.  Established in 1921 through its landmark store in London’s Oxford Street, and famous world-wide for its iconic ‘dog-and-gramophone’ trademark, HMV brings its customers closer to the artists and content they love – whether in the home, on the move via digital and mobile platforms or through the ‘live’ experience. 

   


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