Massive industry growth in mobile content submissions is a magnet for Metaflow’s Reporting on Demand

London, January 12th 2008— Metaflow, the global leader in mobile content submissions and content ingestion technologies today announced the release of its Reporting on Demand solution for mobile content publishers and aggregators.

Publishers have largely been operating in the dark with regards to analyzing and exploiting key sales channel data, partly due to a lack of tools and technologies working in conjunction with their application development, submissions and sales processes. Metaflow’s Reporting on Demand solution uniquely links industry wide data with actual digital asset deliveries and is available to everybody within a publisher’s business anywhere in the world, at any time.

With over 10 million application to device builds prepared for market across over 340 different sales channels using Metaflow’s software, the need to track and seize upon all sales opportunities is critical in this complex, high volume, low margin, multi channel sales environment.

“In tough economic times and heated competition Metaflow’s innovative technology delivers both competitive advantages and costs savings, which is a powerful combination for us,” said Tony Pearce, CEO of Player X.

“It is a well known fact that Enterprise businesses utilise Business Intelligence tools to operate more profitably and effeciently,” said Charles McLeod, CEO of Metaflow Solutions.“We are proud to bring the same reporting advantages to our mobile content partners to help them drive their businesses with analysis through 2009 onwards”.

Metaflow has an impressive list of major publisher clients including EA Mobile, Player X, THQ Wireless, Namco Bandai and India Games and will be announcing new licensees of the Reporting on Demand solution over the coming weeks.

About Metaflow ( www.metaflow.com)

Metaflow provides the industry’s standard distribution solution for stocking mobile content into more than 340 mobile sales channels and portals, encapsulating all of the submissions requirements, devices and ingestion mechanisms for all major revenue generating channels in the world. Metaflow is centrally managed for the benefit of the entire Publishing community via Operator, platform provider and Publishers updates ensuring that both large and small companies have the most up to date and uniformly accurate submission payloads across the industry and get to market fast.

Metaflow’s content ingestion solution allows platform providers and mobile operators to implement an industry standard multi content ingestion solution in front of their vending platforms to help reduce the submissions fragmentation on the industry and to automatically update content providers on the submissions status of their applications promptly.

Metaflow’s Reporting on Demand solution allows both scheduling and on demand requests for a variety of business critical reports throughout a Publishing organisation and from anywhere in the world. Reporting on Demand covers a combination of industry wide and publisher specific submissions data to analyse.

Established in early 2006 Metaflow is privately owned UK Company with customers based across the globe.

Metaflow:

Charles McLeod, CEO

cmcleod @metaflow.com

+44 1344 397039


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