MASTERTRONIC ANNOUNCE SUPER YUM YUM PUZZLE ADVENTURES FOR DSiWare™

LONDON (09 October 2009) Mastertronic have announced the development of Super Yum Yum Puzzle Adventures for Nintendo DSiWare™.

Super Yum Yum is a multi award winning mobile puzzle game featuring a chameleon called Leon. This is the first time Super Yum Yum will be available on a console format.

Ian Masters from AirPlay said:“We are delighted to be working with Mastertronic to bring an enhanced version of this great puzzle game to a totally new audience. Not only does Super Yum Yum have a great pedigree but we firmly believe we have created one of the best DSiWare™ games available on the platform”.

Featuring 48 levels, across four worlds and exclusive Nintendo DSi™ features, players need to navigate over many hours of mind bending gameplay while they try and rescue Leon’s babies from the belly of Ms. Tum Tum!

With previous versions of the game receiving over 50 awards and averaging 90% review scores the DSiWare customer is assured of a quality gaming experience, Super Yum Yum was recently listed as one of the best‘top 30’ games on Apples App Store out of tens of thousands of games.

The enhanced version of Super Yum Yum Puzzle Adventures is a truly international and very playable game which has been a proven seller around the world and is available to download on Nintendo DSiWare this winter.

For further information and PR enquires please contact:

Beena.puri@mastertronic.com

About Super Yum Yum

Super Yum Yum is an award-winning mobile game with loveable characters, addictive gameplay and brain-tingling puzzles with the broadest appeal to many kinds of gamer. Two iterations of the franchise launched in 2004 and 2006. Close to 1 million people have now played the game worldwide, on almost all major mobile network operators in Europe and North America and has also launched in Japan

About Mastertronic

Mastertronic is one of the best known electronic entertainment brands in Europe. It pioneered the European console market with its launch of the Sega Master System, invented the value retail sector and built an international development and publishing operation under the Virgin Mastertronic label. The brand was subsequently re-launched as The Mastertronic Group Limited in 2003 by founder Frank Herman, together with Andy Payne and Garry Williams. The Group now leads the European value publishing sector through its retail brands M.A.D. (Mastertronic Added Dimension), Sold Out (the UK's largest-selling budget operation, acquired by the Group in 2004) and PC Gamer Presents, a unique quality-assured brand in association with the leading games magazine publisher Future Publishing. The Group also offers, through its wholly owned subsidiary The Producers Limited (also acquired in 2004), a 'cradle to grave' total turnkey service for physical product, from marketing through packaging and warehousing, to retail and digital distribution. More recently in 2006, Blast Entertainment was launched as part of the group and has rapidly become a leading video game company exclusively aimed at the younger end of the Children’s market. Blast develops new content based on recognised family friendly licenses from films, TV, classic characters and toys and publishes on a variety of formats including PlayStation 2, Nintendo DS™ and more recently, Wii™. In 2007 Just Flight, and its sister company Just Trains, the leading worldwide simulation specialists, were acquired by the group. Just Flight was established in 1995, and within three years became the world’s largest publisher of flight simulation software outside of Microsoft, with a reputation for high quality products, published by genuine enthusiasts. With casual gaming becoming more popular in the PC Market, Mastertronic launched Everyone Can Play in 2009, a casual gaming label dedicated to games that can be played by everyone and which combine simple rules and easy access with exciting and addictive gameplay. In the same year, Great Indie Games was launched - a new label created specifically to bring Independently developed games to a wider audience, with the critically acclaimed World Of Goo released as the debut title in July 2009.

About AirPlay

AirPlay is an independent UK game development studio with a reputation for the highest production values, award-winning gameplay and quality delivery.

Founded in 2003 and previously a specialist in mobile. AirPlay has developed games for major publishers including Sony, Sega and Namco and has worked on iconic brands such as Sonic the Hedgehog, The X Factor and LocoRoco. AirPlay is now working across multiple digital distribution platforms including consoles, PC and smart phone.

AirPlay also creates its own original IP. Most famously with the BAFTA-nominated Super Yum Yum. The game has been played by almost 1m people worldwide and is currently being developed across multiple new formats.

(AirPlay are registered developers for all major console formats.)


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.