Mastertronic teams up with Tomy for Lovely Lisa!

Mastertronic have today announced the release of Lovely Lisa , a DS title based on the popular doll brand Licca-Chan in the US and Japan. This exciting new game published by the TOMY Corporation is available to buy now at the great price of just£19.99!

Lovely Lisa is the ultimate Nintendo DS title for little girls who dream of someday becoming true fashion icons! The game takes the player through many varied and entertaining mini-games and engaging tasks, which reveal some great tricks of the trade and help the player achieve their greatest potential in the incredible world of fashion!

Throughout the game, the player will have a chance to explore different careers, advance their hobbies and unleash their creative potential. The gameplay is packed full of fascinating tasks and activities and concludes with a beauty pageant that only the best of all contestants can enter!

Lovely Lisa is a newcomer to the UK market, but this popular character has been known in the US and Japan for many years. Known as Licca-chan, Lovely Lisa is a famous dress-up doll series in Japan and a real retro treasure sought after by collectors of the‘Licca-chan Generation’ who have fond memories of playing with Licca dolls as children.

Kirsty Payne, Marketing and PR Manager at Mastertronic commented: “We are extremely proud to be working with Tomy on this title, who, for over 80 years have delighted children and their parents around the world with their toy brands. We looking forward to bringing Lovely Lisa on DS to the UK market– its success and popularity is on a par with the Barbie series in the United States and we are confident the brand will be a hit in the UK”.

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About the Mastertronic Group Limited

Mastertronic is one of the best known electronic entertainment brands in Europe. It pioneered the European console market with its launch of the Sega Master System, invented the value retail sector and built an international development and publishing operation under the Virgin Mastertronic label. The brand was subsequently re-launched as The Mastertronic Group Limited in 2003 by founder Frank Herman, together with Andy Payne and Garry Williams. The Group now leads the European value publishing sector through its retail brands M.A.D. (Mastertronic Added Dimension), Sold Out (the UK's largest-selling budget operation, acquired by the Group in 2004) and PC Gamer Presents, a unique quality-assured brand in association with the leading games magazine publisher Future Publishing. The Group also offers, through its wholly owned subsidiary The Producers Limited (also acquired in 2004), a 'cradle to grave' total turnkey service forphysical product, from marketing through packaging and warehousing, to retail and digital distribution. More recently in 2006, Blast Entertainment was launched as part of the group and has rapidly become a leading video game company exclusively aimed at the younger end of the kids market. Blast develops new content based on recognised family friendly licenses from films, TV, classic characters and toys and publishes on a variety of formats including PlayStation 2, Nintendo DS and more recently, Nintendo Wii. In 2007 Just Flight, and its sister company Just Trains, the leading worldwide simulation specialists, were acquired by the group. Just Flight was established in 1995, and within three years became the world’s largest publisher of flight simulation software outside of Microsoft, with a reputation for high quality products, published by genuine enthusiasts.

About Tomy:

For over 80 years Tomy toys have delighted children and their parents around the world, being synonymous with quality, play value and innovation– all wrapped up in fun. Whether you are considering an essential nursery purchase for a new baby or looking for a toy to develop and entertain a child of any age, you can trust Tomy to provide the best choice.

Tomy Europe is a leading toy and nursery manufacturer with a 25 year heritage in the UK launching innovative and high quality products. Tomy’s own brands include nursery equipment, Walkabout baby monitors and Freestyle baby carriers. The company’s toy brands include Discovery, Play to Learn and Aqua Fun and unique gadgets and technology from Takara Tomy. Tomy Europe also has successful distributor agreements with AquaDraw, Cella, Megasketcher and K'Nex and is the leading manufacturer of popular licensed toys including Winnie the Pooh, Teletubby and Thomas.


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