20th July 2007 - The moment Pokémon fans have been waiting for has arrived and for 200 lucky fans it’s about to get even better! They will not only be able to get their hands on a prized copy of Pokémon Diamond or Pokémon Pearl a day early, but chart topping sensation McFly will also be making a special appearance!

Following the most successful launch of any Pokémon title in Japan ever, and with over one million games flying off the shelves in the first week of launch in the US, the ultimate Pokémon adventure, Pokémon Diamond and Pokémon Pearl, arrives in the UK a day early at Hamleys Regent Street, London at 6pm on Thursday 26th July!

Come and join the fun as McFly exclusively launch this brand new Pokémon adventure at the GAME concession in Hamleys, greeting a few fans along the way. To avoid disappointment and to gain entry into this limited pre-sale event, fans will need to pre-order their copy of Pokémon Diamond and Pokémon Pearl now at GAME in Hamleys (020 7287 5486) or GAME, Oxford St* (020 7637 7911) to be able to rub shoulders with Dougie, Tom, Danny and Harry.

In Pokémon Diamond and Pokémon Pearl, fans assume the role of a Pokémon trainer on the beautiful island of Sinnoh where they soon encounter the Pokémon obsessed Professor Rowan. The professor’s mission is to document all the species of Pokémon using his special Pokédex and he needs all the help he can get, so enlists players to lend a hand. Leaving their hometown of Twinleaf and travelling around Sinnoh, players must also work towards the ultimate goal of becoming Pokémon League Champion while doing this. This prestigious honour is only bestowed upon players who have battled and defeated all eight Pokémon Gym leaders they have met along the way.

With brand new features never seen before in a Pokémon game, players can also expect to meet over 100 new Pokémon, experience sharing and battling prized Pokémon with friends online, as well as the opportunity to chat with them anywhere in the world through the Nintendo Wi-Fi Connection.

So register at GAME today to make sure you don’t miss the most exciting Pokémon launch of the year at GAME in Hamleys, Regent Street on Thursday 26th July 2007 at 6pm!

For further information please contact the Nintendo Press Office on 020 7307 3103 or email

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Notes to Editors:

• Pokémon Diamond and Pokémon Pearl will be available nationwide from 27th July 2007 on Nintendo DS, priced£24.99 each

• *The first 200 customers to pre-order either Pokémon Diamond or Pokémon Pearl in GAME in Hamleys or GAME in Oxford St will be allowed access to the signing. This 200 will be made up of 100 Diamond pre-orders and 100 Pearl. Tickets are only available whilst stocks last

• Entry to this signing will only be allowed with a valid wristband. Entrants must pre-order their copy in-store to register their name and may collect their wristband from 11am on the day from the GAME area in Hamleys. Any person arriving on the day without a wristband will be denied entry

• McFly will be signing for a limited period only on a first come first served basis

About Nintendo

The worldwide innovator in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii™, Nintendo DS™, Game Boy® Advance and Nintendo GameCube™ systems. Since 1983, Nintendo has sold nearly 2.4 billion video games and more than 409 million hardware units globally, and has created industry icons like Mario™, Donkey Kong®, Metroid®, Zelda™ and Pokémon®. As a wholly owned subsidiary, Nintendo of Europe, based in Grossostheim, Germany, was established in 1990 and serves as headquarters for Nintendo’s operations in Europe.

About GAME

GAME is a specialist European retailer of PC and video games, video consoles and related accessories. We operate from over 800 stores, concessions and franchises in the UK, Eire, Sweden, Denmark, Spain, Portugal, France and Australia. Together with our online shopping services, our aim is to be the destination of choice for every consumer.

About Pokémon

Pokémon UK, a branch of Pokémon USA, Inc., based in London, UK, manages and oversees the Pokémon franchise in UK, Europe and Africa which includes licensing, merchandising, TV animation, theatrical releases, home video entertainment and publication. Pokémon was launched in Japan in 1996 for the Game Boy®, the world's best-selling video game system. The Pokémon franchise is now a worldwide phenomenon. Since Pokémon was first introduced into Europe in October 1999, nearly 35 million Pokémon video games have been sold across Europe, making it the fastest selling video games ever. Pokémon merchandise has generated over $25 billion in worldwide retail sales to date. The Trading Card Game, fuelled by organized play programmes in 47 countries, has spurred global sales of 14 billion cards to date.


Kate Fayers


Tel: +44 (0)20 7307 3103

Fax: +44 (0)20 7307 3101

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