MechWarrior Online Integrates GamesAnalytics

Edinburgh / Montreal, 13 th March 2012.  Monetization specialist GamesAnalytics has been hired by newly formed digital publisher Infinite Game Publishing (IGP) to support the highly anticipated launch of MechWarrior Online ( with a fully integrated real-time predictive analytics service.

MechWarrior Online will be the first major release from the Canadian publisher based on the epic PC franchise. GamesAnalytics is working with IGP to deliver an end-to-end analytics service to ensure understanding of player behaviors and segmentation is built into the game design from day one.

Kelly Zmak, President of IGP said, “We’re excited to be working with GamesAnalytics to optimize our analytics toolkit and know-how. With a game like MechWarrior Online , understanding player behavior is essential and we were impressed by GamesAnalytics games-focused approach and services.”

Chris Wright, CEO of GamesAnalytics added; “We are really excited to be working on the release of MechWarrior Online. Through integrating our real-time predictive modeling technology Predict , we will be able to help IGP deliver personalized game design as well as optimize acquisition and retention strategies. Starting the project at the Pre-Beta stage ensures analytics is integrated into the overall game strategy and not bolted-on post launch.”

Game Background:

Set in the year 3049 during the early stages of a massive interstellar war, MechWarrior Online puts you in command of the most powerful war machine to ever walk the field of battle, the mighty BattleMech.  Pilot your Mech and customize it to suit your preferred battlefield role; upgrade systems, weapons, and armor with endless options giving you creative control over your battle strategy as you face your next opponent.

MechWarrior Online delivers a rich online experience, rewarding everything a player does with experience points, C-Bills, unlocks, and recognition. Upgrade skills and refine your role in gameplay using an all-new leveling system, and up-to-the minute detailed player statistics allow you to compare, track and share your progress with other players.

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About GamesAnalytics

GamesAnalytics improves player satisfaction and increases game revenues.  Our real-time Predict technology solution uses advanced data mining and predictive modelling to identify and segment significant player behaviours.  Through this insight, players can be targeted with real-time individual in-game messages offering personalised experiences that build engagement and increase retention to drive significant revenue growth. 

About Infinite Game Publishing

IGP is a newly formed publisher of AAA online interactive entertainment. Formed by industry vets with a passion for great games. IGP’s leadership is driving online entertainment forward by partnering with best-in-breed developers to bring high-octane excitement to PC gamers everywhere.

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