Media Advisory: Sonic&SEGA All-Stars Racing Now Available on the App Store

SAN FRANCISCO&LONDON - June 23, 2011

SEGA® of America, Inc. and SEGA® of Europe Ltd. today announced the launch of Sonic&SEGA All-Stars Racing™ for the iPhone®, iPod® touch and iPad®. As a special introductory offer for SEGA’s fans, the mobile edition of this speedy title is now available on the App Store at a price of $1.99/€1.59/£1.19 through June 25. Following the promotion, Sonic&SEGA All-Stars Racing will return to its full retail price of $4.99/€3.99/£2.99.

Your favorite SEGA characters come together to battle it out in an adrenaline-fuelled race to the checkered flag! The world’s fastest hedgehog, Sonic, and the SEGA All-Stars are zooming on to your iPhone, iPod touch and iPad for the ultimate party-racing showdown. Take to the track as your favorite character across 15 white-knuckle courses in a frantic race to the finish line.

Stay ahead of the pack by dodging traps, firing missiles and, if all else fails, wreaking havoc with your All-Star moves! Whether racing on your own, or battling it out with friends, anything can happen in this crazy competition where winning is only part of the fun!

The launch coincides with the 20th anniversary of SEGA’s beloved mascot Sonic.

To celebrate the occasion, SEGA will be awarding $20 iTunes gift cards to the twenty random Sonic fans that post on the SEGA blog.

To send Sonic your best wishes, please visit http://blogs.sega.com/usa or send an email to sonic20th@sega.com

To watch the Sonic&SEGA All-Stars Racing launch trailer, head to http://www.youtube.com/watch?v=FspalYpmepA

For more details about Sonic&SEGA All-Stars Racing for iPhone, iPod touch and iPad, visit www.sega.com.

For press assets, please visit www.sega-press.com

Note: Sweepstakes is open to U.S. residents only.

About SEGA® of America, Inc.

SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA’s global website site is located at www.sega.com.

About SEGA® Europe Ltd.

SEGA® Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA® Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA’s global website site is located at www.sega.com.

Ryan Morgan, TriplePoint for SEGA

415.955.8500

ryan@triplepointpr.com


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.