MEDIA ALERT: CHILLINGO CELEBRATES CUT THE ROPE 1.3 MAGIC BOX UPDATE WITH CUTTING-EDGE INTERACTIVE DISPLAYS

WHO :

Chillingo - Leading Independent Games Publisher and division of Electronic Arts Inc. (NASDAQ: ERTS).

Monster Media - The Global Leader in Out-of-Home Digital Advertising

WHAT :

To celebrate the just-released Cut the Rope 1.3 Magic Box update, Chillingo partnered with Monster Media to create two groundbreaking interactive displays that showcase the world of Om Nom and the BAFTA Award-winning Cut the Rope like never before.

Incorporating nine widescreen touch-sensitive displays, portions of the App Store hit have been recreated on a massively larger scale, allowing players to interact with Om Nom in a thrilling and colossal new way for the entire month of April. This is the first time Monster Media has utilized multi-touch technology for gaming in such a display.

Reaching millions of new players across the country, each interactive board has been placed in a landmark location: one at Los Angeles’ renowned Hollywood&Highland Center, and the other at Hartsfield Jackson Atlanta International Airport, a major hub for both world and domestic travelers.

The Cut the Rope 1.3 Magic Box update allows fans to explore a brand new box filled with magic and other“egg-citing” surprises. Marvel as candy disappears and reappears between magical top hats, and discover hidden secrets fit for both Om Nom and maybe even the Easter bunny.

ASSETS:

Cut the Rope Interactive Displays:

http://dl.dropbox.com/u/18546964/Cut_the_Rope_IB.zip

Watch the Cut the Rope 1.3 Magic Box Trailer:

http://www.youtube.com/watch?v=HSJbDGkDgEw

Download the Cut the Rope 1.3 Magic Box Update:

iPhone/iPod touch: http://itunes.apple.com/us/app/cut-the-rope/id380293530?mt=8

iPad: http://itunes.apple.com/us/app/cut-the-rope-hd/id394610743?mt=8

Be sure to follow http://www.twitter.com/chillingo for the latest details about Om Nom’s latest whereabouts!

CONTACT INFORMATION:

Chillingo

Carmen Pearson

Head of PR&Communications

http://carmen@chillingo.com

415-746-0803

Monster Media

Lauren Hyer

Director of Public Relations

http://lauren@monstermedia.net

407-478-8163

About Chillingo

Chillingo is a subsidiary of Electronic Arts and publishes innovative games and software for various platforms. Other hit iPhone®, iPod touch® and iPad™ titles include Cut the Rope™, Angry Birds™, Helsing’s Fire, Predators™, Ice Age: Dawn of the Dinosaurs™, Minigore, iDracula, and Modern Conflict. For more information about Chillingo please visit http://www.chillingo.com, http://www.facebook.com/chillingo and http://www.twitter.com/chillingo

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile and POGO are trademarks of Electronic Arts Inc.  iPhone, iPod touch and iPad are trademarks of Apple Inc. App Store is a service mark of Apple Inc. All other trademarks are the property of their respective owners.

About Monster Media

Monster Media remains the innovator and leader in the out-of-home space, creating engaging campaigns that can be executed anywhere, at anytime. Their ability to deliver quality programs and customer service has allowed them to expand their presence across the globe with network opportunities including: storefront dominations, airports, malls, theaters, sport and entertainment venues and custom events. Since its inception in 2004, Monster Media has executed over 1,000 interactive ads globally and is currently working with clients such as: MLB, Cadillac, Reebok, BlackBerry, Lunchables, JP Morgan Chase, MetroPCS, Ray Ban, HSBC and Disney to bring their messages to life. For more information on Monster Media, please go to: www.monstermedia.net


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