MERCURY MELTDOWN REVOLUTION ANNOUNCES $19.99 PRICE POINT; GAME IS SCHEDULED FOR WII LAUNCH SEPTEMBER 25TH

LOS ANGELES– August 7, 2007– The Mercury is rising and headed to Wii™ this fall! Ignition Entertainment Ltd., a worldwide publisher and developer of video games, today announced that Mercury Meltdown Revolution for the Wii home video game system will be arriving on store shelves September 25th at an amazing value of only $19.99. Mercury Meltdown Revolution is the fourth edition to the Mercury series, offering new capabilities via the Wii Remote’s tilt sensing controller to achieve a high degree of blob agility.

“With over 2 years of franchise development, we’ve really taken the time and perfected the blob physics, enhanced the graphics and created an extremely compelling experience that’s a perfect fit on the Wii,” said Ken Gratz, Director of Product Development.“We’ve finally found a video game system that would allow us to fully realize our vision and passion for the Mercury games.”

“The Wii Remote is a perfect complement to Mercury’s gameplay. Tilting the Wii Remote to guide your mercury blob through the challenging mazes is extremely satisfying,” continues Vicki White, Sales Director.“On top of the 150-plus levels, we’ve added loads of mini-games that create a great deal of fun for the whole family! Mercury Meltdown Revolution is an essential title for gamers to have in their library at an outstanding value.”

Mercury Meltdown Revolution is an action packed game that immerses players in a colorful world of imaginative machines, kooky characters and bubbling test tubes. Tilt and flow the mercury blob around a tremendous amount of treacherous obstacles while avoiding some pesky adversaries that live within this puzzling adventure.

Ignition Entertainment has offices in the USA, UK and Japan. The company has a rich history and has sourced, developed and successfully released innovative titles, as well as building alliances to publish titles in a number of territories.

For more information on Mercury Meltdown Revolution please visit www.ignitionusa.com

IGNITION ENTERTAINMENT LTD

Ignition Entertainment Limited is a UTV Media Communication company. Ignition was created by a core team of gaming industry veterans with the purpose of building upon their successful track record to develop and publishwithin the international games industry. You can find more information about IGNITION ENTERTAINMENT LIMITED at http://www.ignitionent.com

ABOUT UTV SOFTWARE

UTV Software Communications Ltd. is India’s foremost Media&Entertainment Company with leadership position in four verticals that includes Motion Pictures, Broadcasting, TV Content and New Media (i.e. Animation and Gaming). Listed on the Mumbai Stock Exchange. Walt Disney Inc holds a strategic stake in UTV. It has subsidiaries with offices across India, the UK and USA.

UTV Motion Pictures pioneered the Studio Model in India with operations encompassing Production, Marketing, Distribution and International Co-Productions. Strategic relationships with 20th Century Fox, Walt Disney and Sony Pictures, along with Will Smith’s Overbrook, have positioned UTV as the only South Asian Company in the International Movie Space. Recent releases include Mira Nair’s“The Namesake” and under-Production M. Night Shyamalan’s“The Happening”. Its Indian slate includes the BAFTA nominated Rang De Basanti with a slate of over 12 movies on the floor, along with its International Co-Productions makes it the largest Movie Studio in South Asia.

In New Media, UTV has one of the largest 3D Animated facilities located in Mumbai and after it acquiring controlling stakes in two Gaming Companies i.e. India Games (India’s largest Mobile Gaming company) and Ignition UK (Console Gaming), along with it having under production three of the largest animation movies to come out of India in the next 2 years, it has carved a space as the premier New Media Company in South Asia.

In Television Content, a business with which UTV was founded, the company produces and markets over 20hrs of television programmes a week in multiple languages.

In Broadcasting, after its roaring success of its Kids Channel– Hungama TV to the Number 1 position in 18 months, UTV launches a bouquet of Channels including India's first Youth Entertainment Brand and related channels called "Bindass", a World Cinema Channel entitled "Olive" and a slue of other Channels to be announced soon. UTV will also create its own Distribution Bouquet for its channels.

More information on the group is available at www.utvnet.com

Ignition USA Media Contact:

Tracie Snitker

Reverb Communications

Tracie@reverbinc.com

209-586-1495 x104

© 2007 Ignition Entertainment. All rights reserved. Ignition is a registered trademark and Mercury Meltdown is a registered trademark of Ignition Entertainment Ltd. Developed by Ignition Entertainment Ltd.™,® and Wii are trademarks of Nintendo.


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