Mesmerizing The Digital Arena - Paradox Interactive Announces Mezmer Games

NEW YORK - Feb. 12, 2009

Today renowned publisher Paradox Interactive announced the creation of a new label under the Paradox Interactive company umbrella, Mezmer Games. The new franchise is focused on helping indie developers reach a large audience through digital distribution and alternative channels. The titles will range from action to strategy to adventure games and cost between $9.99 - $19.99.

“There are so many high-quality titles out there that show a great deal of potential but never reach the gamers,” says Fredrik Wester, Executive Vice President at Paradox Interactive.“Our intention is to be a platform for great games that traditional publishers do not want to invest their time and money in. By exclusively releasing the products digitally, we’ll be able to deliver many niche and developing titles to an audience that would otherwise be unable to purchase the products.”

In addition to being a publisher and a platform for new and exciting projects, the web site www.mezmergames.com intends to be a community where the developers can discuss directly with the gamers. Wester adds,“Our web site is built like a community or blog, where the user is an active and important part. We expect developers to utilize it as a bouncing board for their ideas.”

The first titles released under the new label are Legio, a strategy game best described as a mix between chess and real-time strategy, and Stalin vs. Martians, an action/arcade real-time strategy game where the Soviet Army faces an alien invasion during World War 2. Both titles are slated for a Q2 2009 release.

About Mezmer Games

Mezmer Games is a new independent games label, focusing on great games from small game studios. As box retail is becoming increasingly expensive, sluggish, and non-eco-friendly, we help indie developers reach a large audience through download distribution. We work exclusively with digital distribution and alternative channels. With the Mezmer Marketing Machine, we give the indie titles the attention they warrant through clever marketing and PR. Mezmer Games is a wholly owned business unit of Paradox Interactive. Read more: http://www.mezmergames.com

About Paradox Interactive

Since 1999, Paradox Interactive has been a leading developer and publisher of PC-based strategy games. World-renowned for its strategy stable, the company holds a particularly strong presence in the United States and Europe. Its steadily-growing portfolio includes original titles such as the critically acclaimed Europa Universalis and Hearts of Iron franchises, as well as titles like Penumbra: Black Plague, Supreme Ruler 2020, and the greatly-anticipated Majesty 2– The Fantasy Kingdom Sim. Read more: http://www.paradoxplaza.com

Joe Ziemer, TriplePoint

(212) 730-9744

joe@triplepointpr.com

Boel Bermann, Paradox Interactive/ Mezmer Games

+46 8 566 148 07

pr@paradoxplaza.com


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