Metaboli, the leading European player in the games download market, today secured access to a huge source of avid gamers by announcing a powerful partnership with GameSpot UK, the market-leading site for UK gamers. The website, which reaches millions of players each week and is a part of CNET Networks UK, is the interactive community of choice for dedicated gamers providing an engaging and trusted environment where people passionate about gaming come to be informed, entertained, and connected with other gamers.
With placements and promotions throughout the site, Metaboli will offer GameSpot UK’s 2.8 million monthly users* the opportunity to subscribe to their games-on-demand service, offering unlimited access to more than 180 PC video games for a monthly fee, or to purchase and download a range of classic and new release games title per title.
The announcement is set to strengthen Metaboli’s dominant position as the leader within this field having already secured a large number of successful alliances with major media brands and already having tens of thousands of players as regular monthly subscribers.
Paul Howes, Metaboli’s UK Country Manager, comments, "This is a powerful partnership as Metaboli delivers some of the biggest gaming brands direct to some of the most passionate games players around. It will be another tremendous platform from which Metaboli can further grow the digital market for games."
Geoff Inns, Director at CNET Networks UK, said:“As our ABCE Audit and recent work with the IAB has demonstrated, GameSpot UK is essential to marketers wishing to connect with passionate and engaged gamers. A games-on-demand facility is a compelling proposition for our users.”
*ABCE Electronic March 2007
About CNET Networks UK
CNET Networks UK ( www.cnetnetworks.co.uk) is a part of CNET Networks Inc. (NASDAQ: CNET, www.cnetnetworks.com), an interactive media company that builds brands for people and the things they are passionate about, such as gaming, music, entertainment, technology, business, food, and parenting. Founded in 1992, CNET Networks has a strong presence in the US, Asia, and Europe.
CNET Networks UK focuses on business technology, personal technology and entertainment categories through five UK-focused websites: ZDNet.co.uk ( www.zdnet.co.uk), silicon.com ( www.silicon.com), atlarge.com ( www.atlarge.com), CNET.co.uk ( www.cnet.co.uk) and GameSpot UK ( www.GameSpot.co.uk). CNET Networks UK also delivers one-to-one services through its direct marketing arm CNET Direct ( www.cnetdirect.co.uk).
Metaboli is the European leader in the digital distribution of PC video Games. Metaboli offers both subscription packs to games catalogues (Subscription Games on Demand on www.metaboli.com) and the single game purchase form a vast catalogue of titles (Buy and Download on www.gamesplanet.com). Gamers can either access a large catalogue of games (80 to 230 titles dependant on the country) as much asthey want during their subscription, or buy a game on the web and download it straight to their PC. These offers are available on the Metaboli Web platforms as well as through the sites of its European partners. Metaboli is the only digital content distributor present on all of Europe’s three largest Internet Service Providers (ISPs). With distribution agreements with the most renowned video games publishers, Metaboli offers the most complete content offer available in Europe, regularly enriched with new titles. Pioneer in the digital distribution of video games, Metaboli has experienced annual growth of over 100% since 2004. The company is aiming for 100 000 subscribers by the end of 2007.