20 th April 2011 - London, United Kingdom– The Association for UK Interactive Entertainment (UKIE) announced today that their Director General, Michael Rawlinson has decided to leave the organisation and will step down at the end of the month.
Chairman of UKIE, Andy Payne stated, 'Michael has been a loyal servant of UKIE (formerly ELSPA) for over ten years and has led the organisation as Director General for the last two years. The board of UKIE would like to thank Michael on behalf of the members and the wider industry in general, for all the hard work that he has put in on our behalf particularly with the Government. Michael was a key member of the team that created the first pan-European age rating content classification system (PEGI) and worked to ensure that this was legally adopted for the UK as the sole system of classification for computer and video games. We recognise that Michael wants to seek fresh challenges and wish him the very best with his next challenge'.
UKIE will be actively recruiting for a successor and interim leadership will be via a triumvirate of Chair, Vice Chair and Treasurer until the position is filled.
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The Association for United Kingdom Interactive Entertainment or UKIE is a trade body that represents the whole of the UK’s video games and wider interactive entertainment industry. Founded in 1989 (and formerly known as ELSPA), UKIE’s membership includes games publishers, developers and the academic institutions that support the industry.
UKIE works with government to champion a range of issues including age ratings, education and skills, tax incentives and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.
One of UKIE’s key roles is to support its members by providing them with key market information, promoting careers and offering the business support services, training and best-practice knowledge to enable them to operate most effectively.
In addition, UKIE works with GfK Chart-Track to compile weekly, monthly and annual retail charts and sales reports for the UK market.