NEW YORK&LONDON - October 14, 2009 - Oberon Media, the world's leading multi-platform casual games company, and Microsoft today announced a commitment to Susan G. Komen for the Cure®. In support of Breast Cancer Awareness Month, Oberon Media and Microsoft will donate five percent of the profits for every PC game purchased on MSN Games from October 12-18, 2009.
"We are proud to team together with Oberon Media in an effort to raise money for this cause," said Megan Hodel, MSN Games Global Marketing Manager. "We are committed to making a difference and encourage players to support this effort by purchasing some of their favorite casual games."
"We are dedicated to making a positive impact on the world and contributing to the fight against breast cancer," said Don Ryan, chief operating officer of Oberon Media. "As the world's largest grassroots network of breast cancer survivors and activists, Susan G. Komen for the Cure promises to save lives and end breast cancer forever and we want to help them get there."
Breast cancer is the leading cause of death for women ages 40-59, and the most prominent cancer among all American women, the majority of whom had few risk factors. This year, an estimated 215,990 women and 1,450 men in the U.S. alone will be diagnosed with invasive breast cancer and it is estimated that 40,410 women and 460 men will die from breast cancer this year. Since its inception in 1982, Susan G. Komen for the Cure® has become the global leader of the breast cancer movement, having invested more than $1 billion. The organization is working towards saving lives, empowering people, ensuring quality care for all and energizing science to find the cure to fight breast cancer.
I-play, Oberon Media's publishing division and the world's leading multi-platform casual games publisher boasts some of the most successful casual games and franchises including the following best-sellers available at MSN Games:
Artist Colony: Inspire artists as they find love, betrayal and achieve creative genius in this Sim masterpiece.
Bubble Town: Save Borb Bay from calamity in this addictive arcade-puzzler!
Dream Day Wedding: Viva Las Vegas: Plan the perfect Vegas wedding in this romantic seek&find adventure.
Women's Murder Club: Twice in a Blue Moon: Decipher a criminal's murderous clues before it's too late!
I-play, the publishing division of Oberon Media, Inc., is the world's leading multi-platform casual games publisher. With powerful franchises and massive distribution across the three most popular entertainment screens -- online, mobile, and interactive television -- I-play content reaches global consumers, and delivers fun, entertaining, accessible content to casual gamers of all ages. I-play's PC publishing division, formerly Oberon Games, is based in Seattle and created the hit Dream Day Series, as well as the first casual games for bestselling author James Patterson and legendary mystery author Agatha Christie, including the Causal Connect 2008 Game of the Year, Agatha Christie: Death on the Nile. I-play's mobile division has delivered some of the biggest selling franchises in the mobile space, including the world's #1 best-selling racing franchise, The Fast and the Furious, based on the blockbuster movies. I-play's interactive television group, formerly PixelPlay, creates and distributes games featuring top brands including Centipede™. Missile Command®, Asteroids™, Monopoly®, Scrabble®, Boggle®, and Yahtzee™. I-play is headquartered in New York City, with offices in Seattle, San Mateo, London, and Dunfermline, Scotland.
About Oberon Media
Oberon Media, the world's leading multi-platform casual games company, is the first company to deliver global, integrated casual games solutions across three platforms-online, mobile and interactive television and at retail. Oberon game solutions have been adopted by the world's leading digital and media companies, such as Microsoft, Verizon, Yahoo!, Electronic Arts, MySpace, Orange France and NHN. The Game Center combines casual game content, merchandising and features to fulfill our partners' specific needs. Oberon Media's game publishing division, I-play, works with the industry's best and award-winning game developers to produce the top-selling casual games, which are played across online, mobile, console and iTV platforms in more than a dozen languages. Founded in 2003, Oberon Media is headquartered in New York with offices in North America, Europe and Asia, and is backed by Goldman Sachs, Morgan Stanley and Oak Investment Partners.
Marion Wallace/Chrissy Kelleher