LONDON, 16 June 2008 - Today Microsoft launches a new Facebook application– myRockBand - to support the‘Xbox 360 presents Rock Band Live’ campaign. The summer long series of promotional events in the U.K., France and Germany celebrates the exclusive availability of the videogame Rock Band on the Xbox 360 console.
The myRockBand application, developed by digitaloutlook, mirrors those aspects of the videogame that make Rock Band such fun. Rock Band on Xbox 360 brings friends and family together and challenges players to tour for fame and fortune by mastering lead guitar, bass, drums and vocals. On downloading the application, Facebook members create their ultimate band choosing the name, their position and, from the friends list, band mates. Their friends can interact with the application and, just like a bonafide band, fans can action‘scream“you rock”’,‘fling your knickers’,‘show them rock horns’ and‘crowd surf.‘ The critics amongst them can‘boo the band’ or‘put your fingers in your ears.’
Wannabe band members can also audition to join the band, challenging any band member for their position. This action launches a flash game that sets off a sequence of notes that have to be memorised and replicated by the player. If their score is higher than the original band member they will assume pride of place in the band. Every action is reported in the newsfeed of the community’s home page.
“Want to immortalise your rocker moment? Then join myRockBand on Facebook to share in our real-world Xbox 360 Presents Rock Band Live events and loads of music stuff! It’s your Rock Band destination to share, explore and invite your girlfriend or mates– it’s just like the videogame but even better,” explains Stephen McGill, Head of Gaming&Entertainment, Entertainment&Devices Division, UK.
Xbox 360 Presents Rock Band events will be held in a number of different locations in the UK, France and Germany. Fans will have the opportunity to perform songs from a variety of artists including David Bowie, The Clash, Jet, Garbage and Radiohead. Performances will be filmed with the best being loaded onto Xbox.com/rockband. Winners will be chosen by MTV and celebrity judges Maximo Park and will be treated to a week-long VIP trip to Ibiza.
Direct link to application: http://apps.facebook.com/rockbanduk
For press information please contact:
Kate Szlendak / 0118 909 5334 / firstname.lastname@example.org
Notes to Editors
About Xbox 360 Presents Rock Band
Xbox 360 Presents Rock Band events will be held in a number of different locations in the UK, Franceand Germany. Fans will have the opportunity to perform songs from a variety of artists including David Bowie, The Clash, Jet, Radiohead and Garbage.
Performances will be filmed with the best being loaded onto Xbox.com. Maximo Park and MTV will choose the 5 finalists from the UK, three from France and three from Germany winning a week of VIP treatment in Ibiza which includes:
• Return flights to Ibiza, leaving on the 7th of September and returning on the 14th of September
• VIP transfers to and from the airport to Ibiza Rocks Hotel
• Seven nights B&B accommodation at the Ibiza Rocks Hotel
• Tickets to the Xbox Weekender gigs and Ibiza Rocks closing party
•£200 (or Euro equivalent) spending money per person
About Xbox 360™
Xbox 360 is the most powerful video game and entertainment system, delivering the best games, the next generation of the premier Xbox LIVE online gaming network and unique digital entertainment experiences that revolve around gamers. Xbox 360 has a catalogue of more than 160 high-definition games and is available in 37 countries. More information can be found online at http://www.xbox.com/xbox360.
About Xbox LIVE™
Xbox Live is the first and most comprehensive unified online entertainment network seamlessly integrated throughout the entire console experience, making it easy for people to find the friends, games and entertainment they want from the moment they power on their Xbox 360 system. Xbox Live connects millions of members across 25 countries to enjoy hundreds of multiplayer games, downloadable games via Xbox Live Arcade, free and premium playable game demos, music videos and TV shows as well as new game levels, characters and vehicles for all their favourite retail games.
Founded in 1975, Microsoft (Nasdaq“MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.