MIDNIGHT GAMING CHAMPIONSHIP ANNOUNCES NEW CORPORATE PARTNER WARHEADS® CANDY

FOR IMMEDIATE RELEASE

SOUTHLAKE, TEXAS (August 26, 2008)– The Midnight Gaming Championship (MGC) is proud to announce new corporate partner Warheads® Candy. MGC will be providing Warheads® product sampling during its current 2008 nationwide video game tournament that features a new all-star lineup of games including Guitar Hero III, Madden NFL 08 and Super Smash Bros. Brawl.

“We are glad to have Warheads® join us as a partner and look forward to providing samples of their product to the MGC audience,” says Midnight Gaming Championship Partner, Blake Pettigrew.“With the support of sponsors like Warheads®, the MGC will continue to grow and provide gamers with the unique opportunity to compete face to face each year with other gamers across the nation,” Pettigrew adds.

Kevin Tucker, Marketing Director for Warheads®, says“The Midnight Gaming Championship targets the exact demographics we are trying to reach and we are looking forward to a mutually beneficial partnership.”

About Midnight Gaming Championship

The third annual Midnight Gaming Championship, a multi-location, competitive gaming competition, partners with key brands to help raise awareness and acceptance of gaming and make competitive gaming more accessible. Midnight Gaming Championship, with presenting partner McDonald’s, is produced by and Affinity Sports&Entertainment Marketing. Other contributing partners include 1UP Network, iPlay Mobile Gaming, Southwest Airlines, Entertainment Consumers Association and Ronald McDonald House Charities. For more information, visit http://www.midnightgamingchampionship.com

About Warheads®

WARHEADS is the Original, Authentic, Extreme sour candy. Since its introduction in 1985, WARHEADS has spawned many imitators, but none of those "wannabees" have been able to match the sour intensity of a real WARHEADS Extreme Sour candy. Today, WARHEADS is still setting the standard for the sour candy experience, and the brand is proud to be associated with the Midnight Gaming Challenge. Need to stay awake for the big game? Pop a WARHEADS!

Get Real. Get WARHEADS!

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Contact:

Laurie Kemps ( laurie@affinitysportsmarketing.com)

(817)749-0383– office

(214)335-2217 -cell


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