MIDNIGHT GAMING CHAMPIONSHIP SUMMER VIDEO GAMING TOUR KICKS OFF FOURTH YEAR

FOR IMMEDIATE RELEASE

SOUTHLAKE, TEXAS (June 22, 2009) - The Midnight Gaming Championship (MGC), presented by McDonald's, will be kicking off its fourth annual, national gaming tournament on Saturday, June 27 at the Hot Import Nights event in Charlotte, NC. Other popular gaming stops for 2009 include Dallas, Houston, Chicago, Boston and Philadelphia. Games for 2009 include Guitar Hero World Tour, Super Smash Bros. Brawl, Madden 09 and the Fast and Furious mobile phone game. Gamer forums for each game, game play overviews, rules and other information is available at midnightgamingchampionship.com.

MGC offers gaming tournaments on XBOX and Wii and provides its national partners, like McDonald's, iPlay Mobile Gaming, Coke Zero, Warheads, Southwest Airlines and AT&T youth and young adult marketing, branding and sampling opportunities.

"We are excited to enter our fourth year of operations, providing an even bigger and better experience for our consumers to compete in the most popular games on the market today," says Blake Pettigrew of Major Gaming Championship. "MGC has grown to be the largest, national touring video game tournament in the U.S. offering competitive gaming competitions and entertainment to attendees from coast-to-coast," adds Pettigrew.

Competitions will take place at various McDonald's locations and at Hot Import Nights events around the country where participants will compete to win cash and prizes, not to mention bragging rights for the title of "Best gamer in their city." At Hot Import Night events and other special events, Midnight Gaming will offer Call of Duty competitions.

About Midnight Gaming Championship

Since 2006, Midnight Gaming Championship is a multi-location, video gaming competition that partners with key brands to help raise awareness and acceptance of gaming. Midnight Gaming Championship is produced by Affinity Sports&Event Marketing. Contributing partners include McDonald's, iPlay Mobile Gaming, Coca-Cola Zero, Southwest Airlines, Warheads Extreme Sour Candy, AT&T, GamePro and Hot Import Nights. Ronald McDonald House Charities is the official charity of the Midnight Gaming Championship. For more information, visit midnightgamingchampionship.com.

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Contact:

Laurie Kemps ( laurie@affinitysportsmarketing.com)

(817)749-0383 - office

(214)335-2217 - cell


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