MIND CANDY LAUNCHES NEW GLOBAL AFFILIATE PROGRAM WITH LINKSHARE FOR MOSHI MONSTERS™ BRAND

NEW YORK - September 12, 2013  - Mind Candy, creators of the massively popular Moshi Monsters kids entertainment brand, today announced its first-ever global affiliate program allowing partners and distributors to earn revenue by promoting and directing consumers to MoshiMonsters.com.

A leading online virtual world for kids,  Moshi Monsters has more than 85 million registered users and is the No. 1 children's brand in the UK* where half of all kids have adopted a pet monster. Powered by LinkShare, the world's largest affiliate network, Mind Candy's new program will not only broaden the  Moshi Monsters™ player base, but also will offer affiliate partners a 15 percent starting commission rate for each paid subscription conversion.

In an effort to promote the Moshi Monsters brand and increase subscription sales, Mind Candy is pursuing partnerships with many affiliates, including flash gaming portals, mommy bloggers, loyalty shopping and download sites for cross-promotion opportunities. Upon joining the program to create awareness and drive traffic for MoshiMonsters.com, the affiliate will receive a referral commission directly from LinkShare for new players they introduce to the service who later move on to become a paid subscriber. The affiliate program is global with a focus on affiliates in the United States.

The LinkShare program began with a one-month exclusive partnership with games company Funtomic -- via its flagship games portal  Kizi™ -- in August and early September. In the program's first two weeks, Funtomic drove 1.5 million new players to  MoshiMonsters.com.

"The campaign with Funtomic (Kizi), was a huge success and we're looking to continue to expand the program with more affiliates," said Andrew Frederick, head of Mind Candy's affiliate network. "Affiliate partners can feel confident that they are promoting a safe, educational, family friendly virtual world to their community, and they will be rewarded with one of the highest payout rates in the industry."

MoshiMonsters.com is an online world of adoptable pet monsters for kids ages 6-12. Players can customize and nurture their very own Monster as well as play mini-games, solve puzzles, share artwork and communicate in a safe environment. With more than 85 million registered users worldwide, the site has proven to be a hit and has expanded into a physical products line including best-selling toys; the number one selling kids magazine in the UK; best-selling DS video games, a top five music album, books, membership cards, trading cards and an upcoming theatrical film.

" Moshi Monsters has succeeded beyond our expectations with the Kizi community. There's a reason why  Moshi Monsters has such a massive player population and we saw excellent results continue through our portal," said Funtomic CEO Noam Makavy. "Moshi Monsters is an exceptional fit for our player base and participating as an affiliate was the right move for Funtomic."

For more information on the Mind Candy / LinkShare Affiliate Program, or to sign-up as a partner, visit:  http://cli.linksynergy.com/cli/publisher/programs/advertiser_detail.php?oid=301154&mid=38767. For any additional inquiries, please email  mindcandy@linkshare.com" shape="rect" target="_blank"> ls-mindcandy@linkshare.com.

For more information on Mind Candy and Moshi Monsters, visit:  http://mindcandy.com.  

  • NPD 2013

About Mind Candy:

Mind Candy is a global entertainment company and the creator of the successful Moshi Monsters  franchise. Formed in 2004 by Internet entrepreneur Michael Acton Smith, Mind Candy is considered a pioneer for digitally based brands in the family entertainment space.

For more information visit  www.MindCandy.com .  

About LinkShare:

LinkShare Corporation provides ecommerce businesses with a vast, high quality pay per action marketing network, along with expert consultative services and patented technology. LinkShare's cost-efficient pay per action (PPA) affiliate, search and lead generation campaigns acquire new customers, increase revenue and drive results. LinkShare clients are Fortune 500 and prominent companies doing business online, including J.C. Penney, 1-800-Flowers.com, American Express and Avon Products. LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Chicago, London and Tokyo.

About Funtomic:

Funtomic is a leading casual gaming company. Funtomic owns and operates Kizi  ( http://Kizi.com), one of the most popular game websites worldwide, serving 20 million users each month. Funtomic offers game publishing and distribution services on both web and mobile platforms.

For more information visit  www.funtomic.com.

About Moshi Monsters™

With over 85 million registered users in 150 territories worldwide, Moshi Monsters - the online world of adoptable pet monsters for boys and girls aged 6-12 - has become a global phenomenon. In the UK alone half of all kids have adopted a pet monster!

Children choose from one of six virtual pet monsters that they can create, name and nurture. Once their pet has been customized, players can navigate their way around Monstro City, taking the daily puzzle challenge to earn 'Rox' (virtual currency), playing games, solving Super Moshi Missions, personalizing their room, showing off their artwork, reading stories and communicating with friends in a safe environment.

For more information visit  www.moshimonsters.com.


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