MIND CANDY SECURES RETAIL EXCLUSIVE WITH CLINTONS FOR MOSHI MONSTERS™ Ty™ BEANIES? ?

London – Wednesday 28th September - Mind Candy has signed a month-long exclusive with Clintons for a limited edition range of Moshi Monsters beanie babies from leading plush licensee Ty. The hit children’s brand is being brought to life in Clintons stores as the exclusive plush range and other Moshi products hit shelves last Monday. The launch was celebrated on Saturday as hundreds of children turned out to an exclusive in-store event at ClintonsBluewater branch. ?

With over 50 million registered users worldwide, Moshi Monsters has become one of the fastest growing children’s brands in the world. Half of all UK kids aged 6-12 have adopted a Moshi Monster and the site gets one new sign-up every second from users in over 150 territories.

In the game, children choose from one of six virtual pet monsters that they can create, name and nurture. Once their pet has been customized, players can navigate their way around Monstro City, taking the daily puzzle challenge to earn ‘Rox’ (virtual currency), playing games, solving Super Moshi Missions, personalizing their room, showing off their artwork, reading stories and communicating with friends in a safe environment. Collectable pet Moshlings – tiny pet monsters, for your pet monster – are hugely popular part of the Moshi experience.??

Darran Garnham, Head of Global Licensing - Mind Candy, commented: “We’re really excited to work with Ty on this limited edition range. Our fans adore Moshlings and Ty have done an amazing job on the range – we’re confident kids will love them!”??

The first six Moshlings to make their debut will be ShiShi, Angel, Mr Snoodle, Purdy, Squidge and Honey – available exclusively at Clintons for one month (RRP £7.99) and for pre-order online here.?The Moshi Monsters range at Clintons also includes a range of gift cards, gift wrap and greeting cards (from £2.29).??

Brett Smith, Commercial Director – Clintons, commented: “We are very pleased to be a part of this exclusive deal with Ty and Mind Candy. Moshi Monsters is such a popular brand and right at home at Clintons. We love that we will be the first retailer to offer these Moshi Monster Beanies to fans”

Mark Swallow, Chairman – Ty, said, “We are delighted to have the opportunity of making Moshling Beanie Babies.  We are sure both Ty Collectors and fans of Moshi Monsters will enjoy this limited edition collection”

The Moshi Monsters range is available at Clinton stores nationwide and online at www.clintoncards.co.uk from Monday 26th September 2011, (exclusively for 4-weeks).

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For further information, product samples and images please contact Simran Maini on 020 7842 3270 or simran.maini@speedcommunications.com or nicola@mindcandy.com

Note to editors:?

Clinton Cards is the largest specialist retailer of quality greetings cards, gifts and related products in the UK. Founded in 1968, Clinton Cards now has over 650 stores nationwide and two million shoppers through its doors each week.??

About Moshi Monsters™?

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With over 50 million registered users worldwide, Moshi Monsters has taken the kids’ entertainment industry by storm and has become one of the fastest growing children’s brands in the world. Half of all UK kids aged 6-12 have adopted a Moshi Monster and the site gets one new sign-up every second from users spanning over 150 territories.

Following its huge online success, Moshi Monsters has exploded from its online base into the real world with an array of physical products, including best-selling toys ( Vivid, Spinmaster), books ( Penguin), membership cards, Top Trumps ( Winning Moves), trading cards ( Topps) and much more. Mind Candy anticipates gross retail sales across all Moshi Monsters related products to reach over $100m in the first year alone. The Moshi Monsters magazine launched in February 2011 and is now the best selling kids title in the UK - and there’s loads more to come with Moshi TV, Moshi Live and Moshi Music currently in development!?  


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