AMSTERDAM, The Netherlands and Los Angeles (April 26, 2011)– MMO Traffic, a division of MMO Life, the world’s leading international MMO marketing company, has appointed industry veteran Oliver Kern as performance and intelligence director. In this newly created role, Kern will head up MMO Traffic’s data analysis and intelligence efforts to increase the efficiency and accuracy of its proprietary technology marketing platform for online game publishers.
“MMO Traffic is pioneering new marketing technology with the continued development of our highly targeted affiliate platform,” said Reinout te Brake, chief executiveofficer, MMO Traffic.“The depth of Kern’s knowledge of the online games industry combined with his passion and talent for data analysis make him a perfect fit at MMO Traffic. He will play an instrumental role as we continue to innovate and make our platform even more effective.”
Kern previously acted as the head of online strategy at Jagex, which produces massively multiplayer online role-playing game (MMORPG) game titles such as Rune Scape and War of Legends . At Jagex, Kern was instrumental in devising the company’s overall marketing strategy. Kern brings many years of game industry experience as an experienced data analyst with high profile national and international organizations.
“MMO Traffic has developed a platform that is innovative for not only the online gaming market, but for the broader advertising industry as well. I’m looking forward to working with the team as we continue to improve upon our technology. This platform will set the benchmark for quality traffic and high conversion rates by matching the right audience with the right game,” added Kern.
MMO Traffic is the largest MMO games network using affiliate partnerships worldwide. The company increases the developer’s player base by using new channels to attract and convert a highly targeted audience. MMO Traffic represents a wide range of MMO games offering localized content that appeals to a wide variety of players, from mass audience to hardcore MMO fans. The company’s proprietary geo-IP targeting software aggregates detail-rich micro data that is invaluable for planning highly regionalized advertising campaigns and creative, localized content.
Executives from MMO Traffic, including co-founders Reinout te Brake and Simon Usiskin, COO Jochem de Gruyter, Oliver Kern and Thomas Lee, will be available to discuss MMO Traffic at the 2011 Festival of Games conference. Additionally, MMO Traffic's recently appointed US operations director, Thomas Lee, will be speaking on a panel at the event about the future of free-to-play games.
Additional information on MMO Traffic is available on its corporate blog.
About MMO Traffic
MMO Traffic, part of the MMO Life Group and headquartered in the Netherlands with offices in the US, is the biggest MMO Games Network using affiliated partnerships with a worldwide reach. Serving both game developers and affiliates; MMO Traffic is matchmaking the best content with the best high quality targeted traffic striving for a profitable balance for both sides. The international nature of the MMO Traffic team gives it a huge competitive edge due to its extensive local knowledge.
# # #