Hong Kong, 9th June 2011
The benefits of the expansion have gone primarily to advertisers, publishers and affiliates as the expansion has assisted them in tracking campaigns on MobGold’s network. With MobGold’s efficient real-time reporting mechanics, advertisers and publishers alike have been able to do accurate real-time measurement of campaign performance and to optimize for future responses.
It is now a well-accepted fact that mobile advertising is growing at an accelerated pace. Many advertisers are earning better returns after their mobile ad campaigns. Consequentially, mobile advertising has generated overwhelming response from the industry stakeholders.
“This is an excellent opportunity for our advertisers to accurately determine which campaigns are most effective,” said Alan Chang, CEO of MobGold.“Via our real time reports, advertisers can have better insight and control of their campaigns, and publishers can determine the best way to monetize their apps and Mobile Web sites”, he added.“Real-time tracking and reporting is extremely crucial to the success of direct-response marketing. With this feature, our clients are able to have total clarity in assessing the response of a specific ad during a specific time from a targeted audience and make the necessary tweaks and changes to further optimize their campaigns”.
MobGold works closely with its partners and advertisers to monitor back-end performance and lifetime value of leads. Through the real-time reporting, advertisers can determine the effectiveness of their campaigns. MobGold’s platform is also designed to enable marketers to create mobile campaigns that track the entire consumer interaction, from banner impression, to click, landing page view and even form submission from a single dashboard.
MobGold is the network developer that moderates MobGold Network, a mobile advertising network and mobile transaction solutions provider for advertisers, brand owners, publishers, network operators, web portals and mobile phone retailers who wish to monetize their users’ traffic around the world. Equipped with the expertise and know-how regarding high-traffic high-speed transaction platform architecture, web development and mobile content provisioning, MobGold is uniquely positioned to offer complete end-to-end solutions for both advertisers and publishers, from advertisement format conversions, campaign management services and provision of statistical data, to final delivery and even billing. MobGold believes that the mobile platform is the future of digital marketing and also the new media that will outshine conventional web media. For further information, please visit www.mobgold.com
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