Moshi Monsters™ partners with Great Ormond Street Hospital Children’s Charity to raise funds for new Children’s Kidney Centre

2 November 2012

Great Ormond Street Hospital Children’s Charity today announced its partnership with popular children’s phenomenon, Moshi Monsters, with the launch of a special charity tin aiming to raise £100,000 to support the hospital’s British Kidney Patient Association Children’s Kidney Centre.

The limited edition GOSHI MOSHI tin from UK toy company Vivid contains an exclusive metallic blue ‘Moshling’ collection and is available now from high street retailers priced £9.99 with £3 from every tin sold being donated to the charity.

The partnership was marked with a special visit from Mr Moshi and the Monsters last week. Katsuma (one of the most popular Moshi Monsters) took a break from life in Monstro City to meet patients and families at the hospital, and was joined by Moshi Monsters creator Michael Acton Smith. The children enjoyed face painting, Moshi ‘tattoos’, drawing and baking before meeting their monster idol.

With a run of 35,000 limited edition tins, Mind Candy, the company behind Moshi Monsters, alongside toy manufacturer Vivid, hope to be able to donate £100,000 to the new centre which provides care for children with problems such as kidney failure, patients on dialysis or those having a transplant.

Michael Acton Smith, CEO and founder of Mind Candy, said: “We are excited to launch the new GOSHI MOSHI tin and hope to help raise lots of funds for the centre. We left the visit feeling really inspired by the patients, their families and the dedication and skill of the staff. The hospital means so much to so many people, and we’re very proud to be supporting the charity.”

Antonia Dalmahoy, Director of Corporate Partnerships at Great Ormond Street Hospital Children’s Charity said: “It was wonderful to see the Moshi Monster putting smiles on the faces of patients and families at the hospital.

“Not only are we really excited to be receiving donations from the sales of the GOSHI Moshi limited charity tin, it is also wonderful to be working with one of the fastest growing children’s brands worldwide. Every family that buys this product will be helping very ill children with kidney conditions treated in our Children’s Kidney Centre.”  

The limited edition GOSHI Moshi tin will be available from 3 November from The Entertainer, Argos, Toys R Us, Smyths, Amazon, WHSmiths and The Moshi Monsters e-store ( http://store.moshimonsters.com) The GOSHI Moshi tin costs £9.99, with £3 from each sale being donated to Great Ormond Street Hospital Children’s Charity.

For more information about Moshi Monsters, visit www.moshimonsters.com

For more information about Great Ormond Street Hospital Children’s Charity go to www.gosh.org

For images, visit https://brandfeed.co/mindcandy#media/all/tagged/GOSHI%20MOSHI

Media enquiries:

GOSH

Rachel Pilkington: rachel.pilkington@gosh.org / 0207 239 3185

Moshi Monsters/Mind Candy

Annem Rehman – PR Executive: annem@mindcandy.com / 77PR – Moshi@77PR.co.uk

Vivid

Emma Arthur or Selina Dangerfield, Vivid Press Office: emma@nortonandco.com selina@nortonandco.com 01608 812830

Notes to editor:

About Great Ormond Street Hospital Children’s Charity

Great Ormond Street Hospital is one of the world’s leading children’s hospitals with the broadest range of dedicated, children’s healthcare specialists under one roof in the UK. The hospital’s pioneering research and treatment gives hope to children who are suffering from the rarest, most complex and often life-threatening conditions, from across the county and abroad.

Great Ormond Street Hospital Children’s Charity needs to raise £50 million a year to help rebuild and refurbish Great Ormond Street Hospital, provide vital up-to-date equipment and fund research into better treatments for the children. You can help us to provide world class care for our patients and families. For more information visit www.gosh.org

About Moshi Monsters™

With 70 million registered users in 150 territories worldwide, Moshi Monsters - the online world of adoptable pet monsters for boys and girls aged 6-12 – has become a global phenomenon. In the UK alone half of all kids have adopted a pet monster!

Children choose from one of six virtual pet monsters that they can create, name and nurture. Once their pet has been customised, players can navigate their way around Monstro City, taking the daily puzzle challenge to earn ‘Rox’ (virtual currency), playing games, solving Super Moshi Missions, personalising their room, showing off their artwork, reading stories and communicating with friends in a safe environment.

Following its huge online success, Moshi Monsters has expanded into the real world with physical products including best-selling toys; the number one selling kids magazine in the UK; a best-selling DS video game; books; membership cards; trading cards, and much more.

 


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