MOSHI MONSTERS™ PARTNERS WITH SONY MUSIC ON DEBUT ALBUM

Distribution deal signed for forthcoming Moshi Monsters ‘Music Rox’ album

(Left to right: Jason Perry, Head Of Music Mind Candy; Nicola Tuer, EVP Sony Music; Katsuma – Moshi Monster; Nick Gatfield, Chairman and CEO Sony Music; Pete Leggatt, VP Sales Sony Music)

London – 4 March 2012 - Global kids phenomenon Moshi Monsters is set join the likes of Michael Jackson, Olly Murs and One Direction in taking the music world by storm after parent company Mind Candy today confirmed a major partnership deal with Sony Music. The deal follows the recent launch of Mind Candy’s own music label, Moshi Monsters Music.

The partnership will see the entertainment giant handle the UK distribution of Moshi

Monsters’ forthcoming music releases. The deal kicks off with the debut Moshi Monsters Music album “Moshi Monsters, Music Rox!” which is available for pre-order now online (Amazon.co.uk, Play.com, HMV.com and iTunes UK) and launches on shelf in the UK (and on iTunes globally) from April 2nd.

Written and produced in house, Moshi Monsters, Music Rox! features twelve tracks from popular Moshi characters including The MonStars, Dr Strangeglove, Popstar Poppet, Big Bad Bill and Sweet Tooth as well as newly developed music characters, Bobbi SingSong and Zack Binspin. The music covers all genres from rock to Bollywood, and combines catchy tunes with witty lyrics that will appeal to both kids and adults alike. With the Moshi fan base already huge and almost 60m registered users worldwide it is hoped that the album will be a monster hit.

Moshi’s music move is lead by ex-Rockstar Jason Perry who experienced huge international success fronting rock band 'A' and has produced many number one records for McFly and Busted’s front man, Matt Willis. Perry recently joined Mind Candy as Head of Music and will work closely alongside Sony.

Perry comments: “Sony Music is one of the biggest names in the industry and working with them shows our commitment to providing our fans with a top quality music experience. We set out to produce a great quality, edgy and fun album that both parents and children can enjoy and we hope our millions of fans enjoy the outcome.”

Nicola Tuer, Executive Vice President, Sony Music comments, “We are thrilled to be teaming up with Mind Candy and the phenomenal Moshi brand, one of the most exciting children’s brands in the world today. We feel it’s a great fit for Sony Music. The Moshi Music project is a fantastic way to engage young people with music. We’re very excited about the opportunities we can bring to the partnership.”

Moshi Monsters, Music Rox! is available for pre-order in the UK now at Amazon.co.uk, Play.com, HMV.com and iTunes. An exclusive launch party will be held at the Hard Rock Café, London at the end of March prior to the album hitting shelves in the UK on April 2nd.

The album will also be available globally to download via iTunes.

For more information about the album and Moshi Music visit www.moshimusic.com

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ABOUT MIND CANDY

Mind Candy is the kids entertainment company behind the hit global children’s brand Moshi Monsters. The company was founded in 2004 by Michael Acton Smith, a UK-based entrepreneur who previously founded Firebox.com. For further information visit www.mindcandy.com

ABOUT MOSHI MONSTERS™

Moshi Monsters is an online world for boys and girls aged 6-12. The site is filled with exciting characters, educational puzzles, nurturing play patterns, customization tools and a social layer so kids can share, show-off and communicate with their friends in a safe environment – similarly to the way adults interact on Facebook.

Children choose from one of six virtual pet monsters - Furi, Poppet, Diavlo, Zommer, Luvli and Katsuma – that they can create, name and nurture. Once their pet has been customized, players can navigate their way around Monstro City, taking the daily puzzle challenge to earn ‘Rox’ (virtual currency), playing games, solving Super Moshi Missions, personalizing their room, showing off their artwork, reading stories and communicating with friends in a safe environment.

Since its launch in 2008, the site has accumulated almost 60m registered users worldwide. Following its huge online success, Moshi Monsters has exploded from its online base into the real world with an array of physical products including best-selling toys, books, membership cards, trading cards, a Moshi DS game and much more. Moshi Magazine launched in February 2011 and is now the largest UK kids title in the UK!…and there’s loads more to come with Moshi TV, Moshi Live and Moshi Music currently in development!

For more information visit www.moshimonsters.com

About Sony Music Entertainment

Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including American Recordings, Arista Nashville, Beach Street Records, BNA Records, Columbia Nashville, Columbia Records, Day 1, Epic Records, Essential Records, Flicker Records, Kemosabe Records, LaFace Records, Legacy Recordings, MASTERWORKS, Polo Grounds, RCA Records, RCA Nashville, RCA Red Seal, Reunion Records, Roc Nation, Sony Classical, Sony Music Latin, Star Time International, Syco Music, Verity Gospel Music Group, and Volcano Entertainment. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.  


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