LONG BEACH, Calif. – Feb. 26, 2013 – Cie Games – the makers of Car Town , the world’s leading social and mobile automotive-based game – is bringing electric power to the Facebook platform, thanks to partnerships with Motor Trend Magazine and Tesla Motors. Beginning today, the streets of Car Town will be a lot greener, and cooler, with the inclusion of Tesla Motors’ Model S electric sedan, the first Motor Trend Car of the Year winner not powered by an internal combustion engine. Players can own the Model S by visiting the Motor Trend Facebook fan page and following the instructions there to add this impressive vehicle to their virtual car collection.
“The 2013 Car of the Year is coming to Car Town, thanks to our fan page promotion and partnerships with Motor Trend and Tesla,” said Dennis Suggs, president and CEO, Cie Games. “The Tesla Model S is a game-changer, combining superior vehicle engineering with advanced electric powertrain technology, and any true automobile aficionado will want this kind of horsepower in their stable. We’re proud to be offering our first Tesla straight from the pages of Motor Trend to the virtual garages of our car-loving players.”
The debut of the Model S electric sedan is the latest in a scheduled series of innovative in-game integrations developed by Cie Games to promote the Motor Trend and Tesla Motors brands to a new audience. Other features include an in-game pop-up of Motor Trend magazine, featuring new car releases and monthly Motor Trend community design contests, in which three finalists will receive an exclusive Motor Trend branded Scion FR-S. This special car can only be earned through the community contests, which will range from players turning their garage into Motor Trend headquarters to designing a Motor Trend branded truck.
“Cie Games has proven that it’s one of the best development partners to work with on successfully integrating a brand into a Facebook game in a meaningful way,” said Edward Loh, editor-in-chief, Motor Trend magazine. “Lending the use of the Motor Trend name and the Tesla Model S electric luxury sedan, our 2013 Car of the Year, to Car Town is testament to what a great game it is for gearheads everywhere.”
Car Town is a social game in which players collect and customize virtual cars in garages of their own design; participate in challenges pulled straight from popular movies and TV shows, such as Ghostbusters, “Top Gear” and Back to the Future; and earn iconic cars from each of those franchises.
“Model S, the world’s first premium electric vehicle, is one of the most technologically advanced cars on the road,” said Shanna Hendriks, communications manager, Tesla Motors. “Integrating it into Car Town allows us to introduce players to the benefits of Model S in a unique and virtual way.”
Car Town is one of the leading games on the Facebook platform, with nearly 50 million lifetime players, and the game’s recently launched sequel for iPhone, iPad and iPod touch, Car Town Streets, has broken into the Top 10 Games chart on the App Store in multiple countries.
Players can begin preparing their garages for the virtual Model S at http://apps.facebook.com/cartown/
Game logo, screenshots, and press assets for Car Town can be found here: http://gamespress.com/product.asp?c=%28U-%2E9
About Cie Games
Cie Games is a leading developer and publisher of social and mobile games. Its popular game, Car Town , is the first Facebook game built around brands and has attracted nearly 50 million players worldwide. The company recently released a follow up, Car Town Streets , for iPhone, iPad and iPod touch, which is one of the Top 10 Games on the App Store in multiple countries. Through its products, Cie Games has developed licensing, advertising and marketing partnerships and integrations with more than 35 major companies and brands, including NASCAR, General Motors, NBCUniversal, Honda, Sony Pictures, Regal Entertainment Group, and Walmart. Cie Games is based in Long Beach, California. For more information, visit www.ciegames.com.
About Motor Trend
MOTOR TREND, part of Source Interlink Media, LLC., was founded in 1949 and has a circulation of 1.1 million and a total readership of 7.1 million. Internationally recognized as one of the leading brands in automotive publishing, MOTOR TREND comprises Motor Trend Magazine; the award-winning website motortrend.com; Motor Trend Radio; Truck Trend; Motor Trend International Auto Shows; Motor Trend en Espanol; and the renowned Motor Trend Car, Sport/Utility and Truck of the Year Awards program. Source Interlink Media LLC is a subsidiary of Source Interlink Companies, Inc., a recognized provider of targeted media and marketing services, a leading U.S. distributor of home entertainment products and services and one of the largest publishers of magazines and online content for enthusiast audiences.
Tesla’s goal is to accelerate the world’s transition to electric mobility with a full range of increasingly affordable electric cars. California-based Tesla designs and manufactures EVs, as well as EV powertrain components for partners such as Toyota and Daimler. Tesla has delivered more than 2,400 Roadsters to customers worldwide. Model S, the world’s first premium sedan to be engineered from the ground up as an electric vehicle, began deliveries to U.S. customers in June of last year.
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