Mplayit Teams Up With Player X To Launch New Game Discovery Service On O2 UK

Washington DC, London, October 8th, 2009– Mplayit (formerly Mpowerplayer), the leading provider of online mobile game discovery and merchandising solutions, announced today a partnership with Player X to power online games distribution on

Player X launched its 100% Mobile service on o2 in September 2008, focusing on try-before-you-buy and flexible customer billing. Under the terms of the new agreement, Mplayit will provide customers visiting the o2 100% Mobile portal via the web with the opportunity to try out mobile games for free in a web interface that mimics the look and feel of a mobile phone.

This deal marks Mplayit’s first deployment on a major European operator and follows successful partnerships with US carriers Sprint and AT&T, and Israel’s Cellcom. Mplayit’s services are also fully integrated with social networks like Facebook, Twitter, MySpace and Bebo, allowing users to add their favorite games to their profile pages to share with their friends. Users can also recommend games to others, and receive updates on what games their friends are enjoying.

“The web is a highly effective way of bringing in new customers, but it is still massively under utilised by mobile operators“said Michael Powers, CEO Mplayit.“We’re delighted to partner with Player X and we’re looking forward to working with them to offer o2 customers the best mobile games service in the UK market.”

“Try before-you-buy has been a key part of our 100% Mobile offering since the beginning. The ability to try out content risk-free is highly valued by customers.” said Tony Pearce, CEO Player X.“Mplayit’s web-based services bring both playable online demos and powerful new social dimension to the o2 service.”

About Mplayit

Mplayit is the leading global provider for online discovery and social merchandising of mobile games and applications. The company’s proprietary software solutions enable mobile content providers to better merchandise, market, and interact with a targeted user audience of mobile consumers. Mplayit is based in Ashburn, Va., and is backed by New Atlantic Ventures. For more information, visit or email You can also follow Mplayit on Twitter: @Mplayit.

For European press requests, please contact:

Andrew Durkin



Tel: + 44 (0) 1628 502601


Player X, part of the Zed Group is a mobile media company that specializes in games, video and applications. It has two operating divisions: Player X Distribution delivers content aggregation and value added services to network operators and content providers, and Studio X is its content arm that publishes mobile TV channels as well as games.

For information visit:


Zed develops and markets entertainment and community products and services for mobile and the Internet. The company is the leading mobile value-added services (MVAS) player in the world in terms of revenue and geographical footprint. Zed operates in 55 countries, including Europe's largest markets, USA, India and China and holds agreements with 130 wireless operators all over the world.

For more information visit:

For more information please contact Monty Munford on +91 915 837 1945 or

Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at