MTV Asia Partners with Games Convention Asia to Bring the Best of Gaming and Interactive Digital Media to the Youth of Asia

Games Convention Asia (GCA)

GC Asia Conference (GCAC)

September 18-20, 2008

LEIPZIG, Germany and SINGAPORE, July 11th, 2008 - Leipziger Messe International (LMI) today named MTV Asia as its official media partner for Games Convention Asia (GCA) 2008. MTV Networks reaches more than 400 million households in the Asia-Pacific region. GCA and the Games Convention Asia Conference (GCAC) take place September 18-20, 2008, at the Suntec International Convention&Exhibition Centre Singapore.

From July 11, anyone who registers online at the GCA Website ( http://ww.gc-asia.sg) will have the chance to win a pair of MTV @ GCA VIP Passes. There are 40 exclusive pairs of VIP passes being given away, each valued at $120 (approx. SGD163). The MTV @ GCA VIP Pass will give holders entry into special VIP only events and allow access to the express lines for game previews on the show floor.

"Gaming and interactive media are highly relevant to MTV Asia's audience and a critical part of our growth strategy. We are proud to be partnering with LMI Asia to promote such an important event for this industry in the region," said Robert Kim, Sr. Director, VBS Digital Media - Business Development, MTV Networks Asia.

"The partnership with MTV Asia is opportune because the MTV audience is media-savvy and we feel MTV Asia is one of the best partners for us to reach this generation's connected youth," said Joerg Zeissig, Managing Director, LMI Asia.

GCA is the only convention for the Asia-Pacific region covering interactive entertainment, infotainment, edutainment, hardware and technology. LMI, the organizer of GCA, intends to create value for the games industry as it launches new digital entertainment products, and for consumers who are interested in experiencing the wide variety of games and new media products available.

The theme of Games Convention Asia 2008 is "Inspire Yourself". GCA will be one of the largest events for games and interactive digital media in the Asia-Pacific region. This second annual event is expected to draw even more visitors from the Asia-Pacific region, Europe and North America, than last year. For more information please visit the official website at: http://www.gc-asia.sg.

About MTV Networks in Asia and the Pacific

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is oneof the world's leading creators of programming and content across all media platforms. MTV Networks in Asia and the Pacific comprises three distinctly branded channels in the region reaching more than 400 million households: MTV, the world's largest television network and the leading multimedia brand for youth; Nickelodeon, the leading entertainment brand dedicated exclusively to kids; and VH1, the music video network that keeps adult viewers connected to the music they love. In Asia and the Pacific, MTV and Nickelodeon's businesses also include branded consumer products, program sales and digital media comprising of 19 websites, three broadband services and various mobile platforms. MTV Networks in Asia and the Pacific has a total of 25 channels which are seen via 24-hour and programming blocks.

MTV Asia on the internet

http://www.mtvasia.com

About Games Convention Asia / GC Asia Conference

Games Convention Asia (GCA) is the only convention in the Asia-Pacific region for interactive entertainment, infotainment, edutainment, hardware and technology. The show is organized by LMI (Leipziger Messe International GmbH), a subsidiary of the Leipziger Messe GmbH. GCA is accompanied by the GCA Business Centre, a business platform, and the Games Convention Asia Conference (GCAC), which is founded on the concepts of "Developing&Development". GCAC also produces the "GCA 2008 Competition". GC Asia and GC Asia Conference on the internet: http://www.gc-asia.sg.

Media Contacts:

Asia-Pacific

Red Dawn Communications

Florence Ang / Ian Purnomo

+65 6222 4704

press@reddawncommunications.com

Europe

Leipziger Messe

Nancy Pfaff, Press Officer

+49 (0) 341 678 8186

n.pfaff@leipziger-messe.de

North America

TriplePoint

Sean Kauppinen

+1 415 955 8500

sean@triplepointpr.com

Contact for GCA

Joerg Zeissig, Managing Director LMI Asia

+49 (0) 341 678 7900

j.zeissig@LM-international.com

Contact for GCAC

Frank Sliwka, Project Director

+49 (0) 341 678 8288

f.sliwka@leipziger-messe.de


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