My Sims Capsule Collection….. Come Play with US!

Just released in the UK - My Sims is the latest launch from EA within The Sims franchise– created especially for Wii and Nintendo DS the game delivers all the creativity and personal expression expected from The Sims but developed in a kitsch new world.

To celebrate its launch MySims has commissioned 4 of the UK’s hottest fashion designers to create a dual purpose capsule collection based on the core attributes of the game– Self Expression, Customisation, Creativity and Collectability.

Much like the world of fashion My Sims takes you into a world where personal style is everything and personalising your world is your right!

Each item works to enhance the My Sims Wii or DS experience BUT also brings the MySims world into your world. Strictly limited edition and available from 8th Oct at www.TheSims2.co.uk/mysims with all profits going to Great Ormand Street

    <*> Giles Deacon– Eek Wii-mote/Bag talisman– based on Giles’ signature avatar Eek will come with special My Sims elements designed to stimulate the mind or just act as good luck. RRP£35 <*> Cassette Playa– Stuck on My Sims– Cassette Playa puts a unique twist on the MySims world with a series of vinyl and foil artworks rooted in customisation– give your DS that My Sims make-over or simply customise your phone, laptop, nails or notebook. RRP£15 <*> House of Holland– My Sims Pouch Tee– designed for DS on the go, with a seamed in DS pouch/pocket– this limited edition tee bears the cult signature of Henry Holland’s irreverent take on life– with the slogan‘Life Begins With MySims’. RRP£40 <*> Tatty Divine– My Sims Sushi Bag– designed to perfectly carry your Wii mote on the go, Tatty Divine’s exclusive bag takes design inspiration from MySim’s sushi chef, and features hundreds of glittering Swarovski crystals. RRP£150
Bright, colourful, inventive&intuitive, these cool accessories are an insiders must have!

-ENDS-

For further information, samples, visuals or interviews please contact:

David Farrer @ Shine Communications 020 7100 7100 / david.farrer@shinecom.com

About MySims

MySims is the first game in a revolutionary new line from the developers of the blockbuster franchise The Sims™, designed exclusively for the Wii and Nintendo DS platforms. Explore a whole new world that’s yours to transform with MySims. Socialize with the locals and uncover all sorts of useful and surprising treasures hidden throughout the town. Accessible and intuitive controls make it enjoyable to create Sims, build their homes, and interact with other Sims and their world. For more information check out www.Mysims.com

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS BIGTM and POGOTM. In fiscal 2006, EA posted revenue of $2.95 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.electronicarts.co.uk More information about EA's products and full text of press releases can be found on the Internet at www.electronicarts.co.uk/press.

Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, POGO, MySims and The Sims are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Wii and Nintendo DS are trademarks of Nintendo. All other trademarks are the property of their respective owners.


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