Naked Penguin Boy joins TIGA

Naked Penguin Boy (NPB) is a digital agency that focuses on engaging digital communications.   The company, celebrating their 10 th birthday this year, was formed in May 2001 and has gone from strength to strength, picking up big name clients including Paramount, Dreamworks, Nickelodeon and Universal Pictures to name a few.  The fact that the majority of their clients have come through recommendation is a testament to the quality of the work that the company delivers. 

NPB is best known for games design and development in addition to games based marketing techniques.  They have developed hugely successful game strategies over the years which now overlap into their digital marketing strategies and the company is now using these techniques in social media, websites and other marketing strategies because of how well they work.

NPB has built up an impressive library of games over the years and plans are afoot to launch a number of these on Blackberry’s Playbook device.  Most recently the company has been developing‘Feed The Bears’ and‘Dunky Dough Balls’ which are just about to be released on the Playbook.

Feed The Bears is due for release later in the year, it’s an arcade style game where the user has to draw‘trampo-lines’ on the screen in order to get the right type of berries to feed the correct bear.  Some bears eat Blueberries, some eat Raspberries, some eat Gooseberries, but they all enjoy Blackberries. A number of obstacles along the way make the game a bit tricky as you progress.

Dunky Dough Balls is due for release towards the end of June.  It’s an arcade/puzzle game which includes approx 32 levels. The aim of the game is to guide your bouncing dough ball through a series of mazes in order to reach the sauce bowl. There are evil splats to slow you down and deadly knives that will return you to the start of the level. The game is time based and you are awarded stars depending on how fast you can complete a level. Suitable for all ages, it’s easy to learn and has in-game walkthrough tutorials.

Both games will initially be offered as a free version with the option to buy an upgrade.

Greg Heasley, Interactive Director and Founding Partner, Naked Penguin Boy, explained the company’s reasons for joining TIGA:

“Why make life more difficult?  Join up, network with people that do what you do, and see how we can help each other.  Our plan now is to build a larger team of in-house Mobile and Tablet developers and designers in order to continue building our games under the NPB brand.  TIGA is a great place to meet interesting people with the same or similar objectives in mind and share ideas and experiences that could potentially lead to something new and exciting.  The resources and assistance offered by TIGA for the UK Games industry is second to none.”

Richard Wilson, TIGA CEO, commented:

“NPB has great design, development and marketing expertise in the casual games industry and they are well placed to make the most of new platforms such as Blackerry’s Playbook device. At TIGA we are committed to enabling developers to achieve their potential through a range of services and networking. We are delighted to welcome NPB to TIGA and we are looking forward to working with NPB over the coming months.”


Notes to editors:

About TIGA:

TIGA is the trade association representing the UK’s games industry. The majority of our members are either independent games developers or in-house publisher owned developers. We also have games publishers, outsourcing companies, technology businesses and universities amongst our membership. TIGA was awarded‘Trade Association of the Year’ and the‘Member Recruitment Award’ at the Trade Association Forum Best Practice Awards 2010. TIGA has also been named as a finalist in the 2010 Chartered Management Institute (CMI) National Management and Leadership Awards in the category of‘The Outstanding Organisation of the Year Award (SME)’. TIGA is an Investors in People organisation.

TIGA's vision is to make the UK the best place in the world to do games business.  We focus on three sets of activities: political representation, generating media coverage and developing services that enhance the competitiveness of our members.  This means that TIGA members are effectively represented in the corridors of power, their voice is heard in the media and they receive benefits that make a material difference to their businesses, including a reduction in costs and improved commercial opportunities.

For further information, please contact Dr Richard Wilson, TIGA CEO on 07875939643: or email ; or contact David Hodges on 02070911653 

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