NAMCO BANDAI PARTNERS ANNOUNCES AGREEMENT WITH SONY COMPUTER ENTERTAINMENT INC TO DISTRIBUTE‘DEMON’S SOULS’ IN

FOR IMMEDIATE RELEASE

LYON, FRANCE– 16 April 2010– NAMCO BANDAI Partners S.A.S., one of the video game industry's leading distribution, marketing and sales companies, today announced an agreement with renowned Japanese publisher Sony Computer Entertainment Inc. (SCEI) for the distribution of the acclaimed action RPG title Demon’s Souls across the EMEA and Asia Pacific regions. Following its release in Japan and North America where it garnered high praise from media and a loyal audience of fans, the PlayStation®3 (PS3™) game will be launched on June 25, 2010 as an exclusive European limited edition retail pack containing the soundtrack CD, a new artbook and brand new strategy guide.

“We’re very pleased to be working with SCEI to bring the fantastic Demon’s Souls to gamers outside of Japan and North America,” said Olivier Comte, VP Marketing, Sales&Publishing NAMCO BANDAI Partners S.A.S.“The game is exactly the kind of quality experience with which we are continuing to grow the NAMCO BANDAI Games portfolio of titles, and we will be working hard to ensure it’s at least as much of a success in our markets as it has already proven to be elsewhere.”

Beautiful, compelling, and unforgiving, Demon's Souls is one of the hardcore RPG experience PS3 owners have been waiting for since the platform's launch.

Revolutionary online features support your adventure like never before, presenting seamless interconnectivity that serves in every instance to enhance the single-player game. Team up with other players in simultaneous cooperative play, working together to topple some of the game's colossal bosses, or force your way into the games of skilled players and challenge them to PvP battle.

Leave hints and clues for those who will follow in your footsteps; either intentionally or through your own inadvertent demise, your bloodstains will allow your successors to view a replay of your death, hinting at how to avoid your gruesome fate. Unprecedented in its depth and subtlety, peerless in its relentlessly challenging gameplay, Demon's Souls is the ultimate action RPG.

UK website Eurogamer.net awarded the title a resounding 9 out of 10 - "absolutely compelling; dark, detailed, unforgiving, creatively cruel," and adding, "You can learn to love Demon's Souls like few other games in the world."

Gamespot awarded the game‘Game of the Year 2009’ -“Brutally challenging and utterly engrossing, this innovative role-playing game is one of the year’s best.”

Featuring the game, a brand new hardback artbook filled with mesmerizing concept and game art images, a new strategy guide, plus the deeply atmospheric original soundtrack of the game on CD, the limited edition retail pack of Demon’s Souls is coming exclusively to EMEA and Asia Pacific on June 25, 2010, only for PS3. The European limited launch of Demon’s Soul’s can be pre ordered now from Play.com, Game.co.uk, HMV.co.uk and other leading retailers whilst stocks last.

For more information about NAMCO BANDAI Partners S.A.S. and its entire product line up please visit www.namcobandaipartners.com

About NAMCO BANDAI Partners

NAMCO BANDAI Partners, one of the video game industry's leading distribution, marketing and sales companies, is a wholly owned subsidiary of NAMCO BANDAI Games Europe with 16 dedicated offices operating in 50 countries across Europe, the Middle East, Africa, South America, Australasia, and south east Asia (Hong Kong, Singapore, Taiwan, South Korea). The company distributes and markets a broad catalogue of high quality interactive entertainment products for Sony, Microsoft and Nintendo gaming platforms and PC from NAMCO BANDAI Games, D3Publisher and other major video game publishers on an international and regional basis. NAMCO BANDAI Partners is an independent business unit of the NAMCO BANDAI group of companies.

For more information about NAMCO BANDAI Partners and its products visit www.namcobandaipartners.com. For media assets visit www.namcobandaipartners-press.com.

About Sony Computer Entertainment Inc.

Recognized as the global leader and company responsible for the progression of consumer-based computer entertainment, Sony Computer Entertainment Inc. (SCEI) manufactures, distributes and markets the PlayStation® game console, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) handheld entertainment system and the PlayStation®3 (PS3®) system. PlayStation has revolutionized home entertainment by introducing advanced 3D graphic processing, and PlayStation 2 further enhances the PlayStation legacy as the core of home networked entertainment. PSP is a handheld entertainment system that allows users to enjoy 3D games, with high-quality full-motion video, and high-fidelity stereo audio. PS3 is an advanced computer system, incorporating the state-of-the-art Cell processor with super computer like power. SCEI, along with its subsidiary divisions Sony Computer Entertainment America Inc., Sony Computer Entertainment Europe Ltd., and Sony Computer Entertainment Korea Inc. develops, publishes, markets and distributes software, and manages the third party licensing programs for these platforms in the respective markets worldwide. Headquartered in Tokyo, Japan, SCEI is an independent business unit of the Sony Group.

"PlayStation" and the "PS" Family logo are registered trademarks and "PS3" and“PSP” are trademarks of Sony Computer Entertainment Inc.

©2010 Sony Computer Entertainment Inc. Licensed to and published by NAMCO BANDAI Games Europe S.A.S.

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