Namco Bandai Purchase and Restore a Jet-Fighter to help Promote Ace Combat: Assault Horizon

Namco Bandai invested just over£285,000 in restoring the aircraft to a fully functional state before it was finally transported to the UK aboard the aircraft carrier, Admiral Kunzetov, as it rendezvoused with navy forces for a routine training mission. The aircraft has since been skinned using a modified design from the Ace Combat Skin Design competition ( http://www.facebook.com/#!/AceCombatofficial) and delivered to Namco Bandai’s UK offices on the back of really big lorry.

The aircraft will be used for Marketing and PR promotions, primarily to deliver preview code to press, take journalists on experiential jet-fighter experiences and to scare local publishing rivals, Capcom. It will remain in the London HQs car-park as according to leading insurance website, weinsureanything.com,‘it would be impossible to insure for the road’.

‘Namco Bandai UK are tired of just normal, boring Marketing and standard PR stunts,’ Marketing Director, Lee Kirton said of the investment,‘so I instructed the Product Manager, Lauren Bradley, to purchase a MiG-21BIS fighter and to get it branded up for Assault Horizon promotional activity.’

For more information on Ace Combat: Assault Horizon, log on to http://acecombatassaulthorizon.namcobandaigames.eu.

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About NAMCO BANDAI Games Europe

NAMCO BANDAI Games Europe S.A.S. is a leading software publisher producing a broad catalogue of high quality interactive entertainment for console and PC gaming platforms and online which is marketed and sold in 50 countries across Europe, the Middle East, Africa and Australasia. The company is a part of the NAMCO BANDAI group of companies known for creating and publishing many of the industry's top video game franchises including Tekken™, Dragon Ball®, Naruto™, SOULCALIBUR™, One Piece™, RidgeRacer™, Ace Combat™ and Tamagotchi™.

Press Release© 2011 NAMCO BANDAI Games America Inc. All rights reserved. 


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