ndon, UK, New York, USA– July 06, 2009—

London, UK, New York, USA– July 06, 2009—I-play, Oberon Media’s publishing division and the world’s leading multi-platform casual games publisher, today announced the launch of Blend the Boss for iPhone™ and iPod® touch. Based on the hilariously crude Internet sensation from JOE CARTOON—which has been played more than 600,000 times—the game allows players to have the thrill of turning the company top dog into a corporate smoothie. Taking the online game one step further, players can now import pictures of their boss for the most realistic leader liquefying ever. Additionally, this intoxicating cocktail of mayhem and destruction features original artwork by Joe Shields, creator of JOE CARTOON.

Blend the Boss is a spin-off of Frog in a Blender, the most successful viral campaign in history, which still has a cult following on the Web with millions of views on YouTube, Facebook and MySpace. The brand-new Blend the Boss taps the same crude humor and tongue-in-cheek comedy that made the cartoons a viral phenomenon, offering high replay value and an easy-to-pick-up format perfect for short game sessions. The game features the familiar and successful duck hunt gameplay mechanic with fun new twists. In the game, players tap the screen to shoot and attempt to land a duck on the seesaw in order to launch the head honcho into the blender. If the boss is teetering on the edge, they can use the iPhone’s accelerometer to tip him into supervisor slush.

If mincing the boss hasn’t satisfied the player’s appetite for revenge, they can also take out their frustration on annoying coworkers, loud neighbors or favorite celebrities by importing their pictures and blending away. Those who excel at professional purees can achieve all 10 awards for office bragging rights.

Blend the Boss is now available at the Apple App Store for $.99/£0.59.

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About I-play

I-play, the publishing division of Oberon Media, Inc., is the world's leading multi-platform casual games publisher. With powerful franchises and massive distribution across the three most popular entertainment screens -- online, mobile, and interactive television -- I-play content reaches global consumers, and delivers fun, entertaining, accessible content to casual gamers of all ages. I-play's PC publishing division, formerly Oberon Games, is based in Seattle and created the hit Dream Day Series, as well as the first casual games for bestselling author James Patterson and legendary mystery author Agatha Christie, including the Causal Connect 2008 Game of the Year, Agatha Christie: Death on the Nile. I-play's mobile division has delivered some of the biggest selling franchises in the mobile space, including the world's #1 best-selling racing franchise, The Fast and the Furious, based on the blockbuster movies. I-play's interactive television group, formerly PixelPlay, creates and distributes games featuring top brands including Centipede TM , Missile Command ® , Asteroids TM , Monopoly ® , Scrabble ® , Boggle ® , and Yahtzee TM . I-play is headquartered in New York City, with offices in Seattle, San Mateo, London, and Dunfermline, Scotland.

About Oberon Media

Oberon Media, the world's leading multi-platform casual games company, is the first company to deliver global, integrated casual games solutions across three platforms-online, mobile and interactive television and at retail. The Oberon Gaming Portal is the industry standard and has been adopted by the world's leading digital and media companies, such as Microsoft, Verizon, MTV Networks, Electronic Arts, MySpace, France Telecom and NHN. The Gaming Portal combines casual game content, merchandizing and features to fulfill our partners' specific needs. Oberon Media's game publishing division, I-play, works with the industry's best and award-winning game developers to produce the top-selling casual games, which are played across online, mobile, console and iTV platforms in more than a dozen languages. Founded in 2003, Oberon Media is headquartered in New York with offices in North America, Europe and Asia, and is backed by Goldman Sachs, Morgan Stanley and Oak Investment Partners.

Contact:

I-play - Europe

Ian Macleod

+44 (0) 7909 522254

Ian.macleod@iplay.com

I-Play - USA

Mike Breslin

416.630.0650

mike.breslin@iplay.com

Bender/Helper Impact

Adam Fenton/Marion Wallace

212.689.6360

adam_fenton@bhimpact.com or marion_wallace@bhimpact.com


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