NeoGames and Pinehurst Entertainment Limited sign a white label agreement to create a new Scandinavian soft gaming offering

2010, September 13: Today, NeoGames, global leaders of scratch and instant win games, have announced their partnership agreement with iGaming experts, Pinehurst Entertainment, launching their newest white label, Lyckoskrapet.com.

With NeoGames’ soft-gaming industry expertise and Pinehurst entertainment’s extensive marketing and affiliate experience, Lyckoskrapet.com will embrace an impressive portfolio of over 80 games, localized and specifically catered for the Scandinavian market.

“It was clear to us that by partnering with NeoGames we would acquire the perfect soft gaming offering to expand in the Scandinavian market.” Quoted a spokesperson on behalf of the founders of Pinehurst Entertainment “NeoGames’ expertise, uniqueness and leadership in the world of soft gaming, together with our marketing expertise and local knowledge makes this a winning partnership."

“With this soft gaming offering, Lyckoskrapet.com, we are excited to expand within the Scandinavian market, making the appeal for soft gaming stronger and at the same time, enhancing the credibility of this partnership”. NeoGames International Ltd., Managing Director, Shay Bar Joseph explains “With Pinehurst Entertainment’s widespread marketing experience, and NeoGames’ global expertise in soft gaming, we are positive that Lyckoskrapet.com will become a successful brand and a profitable partnership".

 

About NeoGames

NeoGames is the pioneer and global leader of the online scratch card market. Since our establishment in 2005, NeoGames has been providing an advanced solution combining a robust platform, interactive games, and a set of comprehensive operational services. Gaming operators, national lotteries, affiliates and media companies benefit from flexible cross-platform solutions that include fully managed operations and customized integrations of NeoGames’ scratch and instant win games offering.

About Pinehurst Entertainment Ltd

Pinehurst Entertainment Ltd is an innovative gaming operator focusing on the Scandinavian market. Our founders are marketing experts with over 20 years expertise combined together in various senior marketing and affiliate positions in some of the leading gaming operators in our industry. We aim to offer the most exciting and fun games to our players and make Lyckoskrapet.com the leading soft gaming website in the Scandinavian


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