NeoGames signs agreement with Sportingbet Plc

(Malta, Sliema – September 15, 2011) NeoGames, the global leader of scratch and instant win games, today announced that it has signed a deal with Sportingbet Plc, one of the world’s leading online gaming companies, to integrate its award winning soft gaming platform with Sportingbet’s existing online offering.

NeoGames will provide a collection of over 40 selected scratch cards and instant win games out of its unique soft-gaming portfolio. The integration with Sportingbet’s existing platform will offer a wide range of soft-gaming entertainment to Sportingbet’s established client base. NeoGames has adjusted its offering in order to deliver a localised games offering to Sportingbet’s markets.

"We are very pleased that Sportingbet has chosen NeoGames as their soft gaming provider,” stated Shay Bar Joseph, MD of NeoGames Network. “This partnership, along with other deals we have recently completed with leading gaming operators positions NeoGames as the leading soft-gaming software and service provider.”

Dominic Bourke, Head of Casino and Games at Sportingbet said: “This partnership with NeoGames is a great opportunity for Sportingbet to provide its customers with more industry leading games. Sportingbet is committed to offering its players the complete online casino experience – from top class slots, to live dealer table games, branded slots, and with this agreement, a new and exciting range of scratch cards.”  

For further information about the deal or either company please contact:

Avishag Hayon: +972-3-6072529

(NeoGames press contact)

George Hudson at Maitland: 020 7379 51 51

(Sportingbet press contact)



About NeoGames

NeoGames, established in 2005, is the pioneer and global leader of the online scratch card industry, providing the leading platform of scratch and instant win games. NeoGames offers National Lotteries, tier 1 operators, and leading marketing experts a complete and field-proven soft-gaming solution, consisting of the world's largest online games portfolio as well as a flexible and robust management platform that facilitates customized integration. For more information visit

About Sportingbet

Sportingbet provides a world leading online sports betting service alongside casino and poker games. Founded in 1998, it joined the Official List of the London Stock Exchange in May 2010 having been previously listed on AIM since January 2001. Sportingbet has over half a million customers located in 26 countries and offers more than 8,000 different betting opportunities every day. Sportingbet is an industry-leading provider of 24/7 in:play betting which allows fans to bet live, point by point. in:play betting accounts for 60% of all bets placed with Sportingbet. The Group has a multi award-winning customer service centre in Dublin with 32 languages spoken and over 1.5m contacts answered annually. Sportingbet is official sponsor of Wolverhampton Wanderers FC in the Premier League and Euroleague Basketball, amongst others [what about other racing, cricket, Spurs, Hull sponsorship deals??. 

Visit and for more information.


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