New Book to Explore How to Establish Successful Video Game Companies


SAN DIEGO (September 13, 2010)— Entertainment Media Council, the first and only association for entrepreneurs and corporate leaders in the interactive entertainment business, today announced that its president and chief executive officer Morgan Ramsay has signed a deal with Apress to publish a forthcoming book, tentatively titled Gamers at Work, that explores stories of entrepreneurship in the video games industry.

Sales of video games, hardware, and accessories reach upwards of $20 billion every year in the United States alone. More than two-thirds of American households include video games in their daily lives. In a world that seems overflowing with fortune and opportunity, the vicious truth of this booming industry is easily forgotten: while there are a few businesses that have stood the test of time, most startups exit as quickly as they enter.

Gamers at Work, the groundbreaking third book in the bestselling At Work series from Apress, will offer exclusive, behind-the-scenes accounts of the world’s most successful and memorable video game companies. Innovators, business leaders, and industry pioneers will reflect on the challenges, how they survived, and what startups can do to prosper. Over 30 direct and unfiltered interviews are planned to appear in the anthology, including:

    <*>Trip Hawkins, founder of Electronic Arts; <*>Nolan Bushnell, cofounder of Atari; <*>Tony Goodman, cofounder of Ensemble Studios; <*>Christopher Weaver, founder of Bethesda Softworks; <*>Ken Williams, cofounder of Sierra On-Line; <*>Cory Ondrejka, cofounder of Linden Lab; <*>Warren Spector, founder of Junction Point Studios; <*>Doug and Gary Carlston, cofounders of Brøderbund Software; <*>Feargus Urquhart, cofounder of Obsidian Entertainment; <*>David Perry, founder of Shiny Entertainment; <*>Lorne Lanning, cofounder of Oddworld Inhabitants; <*>and Raph Koster, cofounder of Metaplace.

Gamers at Work is slated to be available in stores by February 2011. Additional details, such as the complete table of contents and preorder information, will be disclosed by Apress at a later date. For more information about Apress, visit

For more information about Entertainment Media Council, visit


About Entertainment Media Council

Entertainment Media Council is the first and only association for entrepreneurs, C-level executives, and senior managers in the interactive entertainment business. Entertainment Media Council empowers members to become, network with, and learn from exceptional leaders and managers. To learn more, visit


Morgan Ramsay

Entertainment Media Council

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