WASHINGTON, November 30, 2011 - Nat Geo
WILD, in partnership with Runaway, is proud to announce their
Howling Mouse App, a game where a cute carnivorous mouse tackles
scorpions for his dinner and howls at the moon to mark his
territory, is now available on the App Store for iPhone and iPod
touch.
In Howling Mouse, the Arizona
Grasshopper Mouse is on an adventure across the wilderness to save
his babies from the clutches of the deadly Great Horned Owl. He
runs and jumps his way across treacherous terrain, encountering
ferocious mini killers along the way.
“The Grasshopper Mouse is a
compelling character found in nature, but he took a while to
discover,” says Tim Nixon of Runaway.
“We were sitting around a
television watching documentaries, searching for inspiration in
real life animal characters. And then we came across this crazy
little mouse in the desert in National Geographic Channel’s
original Built for the Kill series. A three cm high carnivorous
beast who eats scorpions for dinner, and howls at the moon to mark
his territory – we obviously couldn’t go past him for a
key character.”
“Howling Mouse is a perfect
extension of our brand,” said Brad Dancer, Senior Vice
President of Research and Digital Media for the National Geographic
Channels. “This is the start of an incredible partnership
that will provide consumers yet another new way to experience the
world’s best natural history programming found only on Nat
Geo WILD.”
The game features 30 levels across three
specialized environments inspired by the Sonoran Desert in North
America. The simple one-tap gameplay means anyone can pick up the
game and be hopping through the desert in no time. But those
looking for a challenge will meet myriad tough obstacles as they
progress into the depths of the desert, along the way encountering
fearsome nocturnal enemies like angry poisonous grasshoppers, stink
bugs, scorpions, black widow spiders, and finally the evil Great
Horned Owl. After beating the game, players can play through again
in a super tricky Challenge Mode, providing tons of extra gameplay.
Howling Mouse also includes dozens of
real life facts about the creatures and environment that inspired
the game, with each character also having an accompanying video
produced by Nat Geo WILD especially for the game.
The Howling Mouse App is available for
$.99 from the App Store on iPhone and iPod touch or at
http://itunes.apple.com/us/app/howling-mouse/id476320846?ls=1&mt=8
Trailer:
http://www.youtube.com/watch?v=UGD6bOSMXfU
Gameplay Video: http://www.youtube.com/watch?v=HCxvdKmjem8
Facebook: http://www.facebook.com/howlingmouse
NAT GEO WILD
For more than 30 years, National
Geographic has been the leader in wildlife programming. Now the
animal kingdom is taking center stage on a brand-new network, Nat
Geo WILD. Offering intimate encounters with nature’s
ferocious fighters and gentle creatures of land, sea and air, Nat
Geo WILD and Nat Geo WILD HD will draw upon the cutting-edge work
of the many explorers, filmmakers and scientists who have
long-standing relationships with the National Geographic Society.
Nat Geo WILD is a joint venture between Fox Cable Networks (FCN)
and National Geographic Ventures (NGV) ? the same partnership
behind the National Geographic Channel (NGC), which launched
January 2001 and has since been one the most successful new
networks on the landscape. Nat Geo WILD launched globally more than
three years ago and is the fastest growing channel among the
international portfolio of National Geographic networks.
For more information, please visit
http://www.natgeowild.com
About Runaway
A division of one of the world’s
greatest documentary film making companies, NHNZ, Runaway produces
original social and mobile game experiences inspired by the
incredible world around us. Visit Runaway online at:
http://www.runawayplay.com/
# # #
NOTE to Editors: Review codes are available for members of the media interested in writing about the game. Please email Tim Nixon with the subject line “Review Code Request”: tim@runawayplay.com
CONTACTS
Runaway
Tim Nixon
+64 21 377 282
tim@runawayplay.com
Nat Geo WILD
Chris Albert
+1 (202) 912-6526
CAlbert@natgeotv.com
International Digital Entertainment
Agency
+1-415-299-2156
pr@ide-agency.com
