NEW IPHONE GAME FROM NAT GEO WILD STARRING CUTE HOWLING MOUSE OUT NOW!

WASHINGTON, November 30, 2011 - Nat Geo WILD, in partnership with Runaway, is proud to announce their Howling Mouse App, a game where a cute carnivorous mouse tackles scorpions for his dinner and howls at the moon to mark his territory, is now available on the App Store for iPhone and iPod touch.

In Howling Mouse, the Arizona Grasshopper Mouse is on an adventure across the wilderness to save his babies from the clutches of the deadly Great Horned Owl. He runs and jumps his way across treacherous terrain, encountering ferocious mini killers along the way.

“The Grasshopper Mouse is a compelling character found in nature, but he took a while to discover,” says Tim Nixon of Runaway.

“We were sitting around a television watching documentaries, searching for inspiration in real life animal characters. And then we came across this crazy little mouse in the desert in National Geographic Channel’s original Built for the Kill series. A three cm high carnivorous beast who eats scorpions for dinner, and howls at the moon to mark his territory – we obviously couldn’t go past him for a key character.”

“Howling Mouse is a perfect extension of our brand,” said Brad Dancer, Senior Vice President of Research and Digital Media for the National Geographic Channels. “This is the start of an incredible partnership that will provide consumers yet another new way to experience the world’s best natural history programming found only on Nat Geo WILD.”

The game features 30 levels across three specialized environments inspired by the Sonoran Desert in North America. The simple one-tap gameplay means anyone can pick up the game and be hopping through the desert in no time. But those looking for a challenge will meet myriad tough obstacles as they progress into the depths of the desert, along the way encountering fearsome nocturnal enemies like angry poisonous grasshoppers, stink bugs, scorpions, black widow spiders, and finally the evil Great Horned Owl. After beating the game, players can play through again in a super tricky Challenge Mode, providing tons of extra gameplay.

Howling Mouse also includes dozens of real life facts about the creatures and environment that inspired the game, with each character also having an accompanying video produced by Nat Geo WILD especially for the game.

The Howling Mouse App is available for $.99 from the App Store on iPhone and iPod touch or at http://itunes.apple.com/us/app/howling-mouse/id476320846?ls=1&mt=8


Trailer: http://www.youtube.com/watch?v=UGD6bOSMXfU

Gameplay Video: http://www.youtube.com/watch?v=HCxvdKmjem8

Facebook: http://www.facebook.com/howlingmouse


NAT GEO WILD
For more than 30 years, National Geographic has been the leader in wildlife programming. Now the animal kingdom is taking center stage on a brand-new network, Nat Geo WILD. Offering intimate encounters with nature’s ferocious fighters and gentle creatures of land, sea and air, Nat Geo WILD and Nat Geo WILD HD will draw upon the cutting-edge work of the many explorers, filmmakers and scientists who have long-standing relationships with the National Geographic Society. Nat Geo WILD is a joint venture between Fox Cable Networks (FCN) and National Geographic Ventures (NGV) ? the same partnership behind the National Geographic Channel (NGC), which launched January 2001 and has since been one the most successful new networks on the landscape. Nat Geo WILD launched globally more than three years ago and is the fastest growing channel among the international portfolio of National Geographic networks.

For more information, please visit http://www.natgeowild.com


About Runaway
A division of one of the world’s greatest documentary film making companies, NHNZ, Runaway produces original social and mobile game experiences inspired by the incredible world around us. Visit Runaway online at: http://www.runawayplay.com/


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NOTE to Editors: Review codes are available for members of the media interested in writing about the game. Please email Tim Nixon with the subject line “Review Code Request”: tim@runawayplay.com

CONTACTS

Runaway
Tim Nixon
+64 21 377 282
tim@runawayplay.com


Nat Geo WILD
Chris Albert
+1 (202) 912-6526
CAlbert@natgeotv.com


International Digital Entertainment Agency
+1-415-299-2156
pr@ide-agency.com


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