New“Gears of War 3” Multiplayer ViDoc Kicks Off the Countdown to the Biggest Beta of 2011

London 12 April 2011– Sharpen your Lancer blade and get ready to take the fight to the Locust Horde! In just two weeks, the biggest gaming event of this spring kicks off with the worldwide launch of the“Gears of War 3” public multiplayer beta on 25 April, exclusively on Xbox LIVE.

To give players an early glimpse of the explosive multiplayer action that awaits, Epic Games and Microsoft today released a new ViDoc, entitled “Making‘Gears 3’: Dedicated Execution,” featuring spectacular new gameplay footage and key insights from the development team tasked with creating the most polished, balanced and action-packed“Gears of War” multiplayer experience to date.

Tune in to hear Epic’s Creative Director Cliff Bleszinski, Executive Producer Rod Fergusson, Senior Gameplay Designer Lee Perry, and other lead developers discuss how they’ve designed dynamic new modes like Team Deathmatch to deliver explosively fun multiplayer experience aimed to please the Gears faithful, as well as newcomers to the franchise.

Powered by dedicated servers,“Gears of War 3” offers the series’ most feature-packed Versus multiplayer experience yet, and raises the bar with new game types, weapons, visceral executions, playable characters, squad communication tools, a deep player rewards system, and more. New players will enjoy the finely balanced gameplay and streamlined game types, which make“Gears of War 3” deeper and more accessible than ever before, allowing anyone to instantly jump into the action.

The“Gears of War 3” multiplayer beta opens on 25 April and runs through 15 May for everyone who pre-orders the game from GAME and gamestation (the full list of worldwide retailers is available at:

“Bulletstorm: Epic Edition” owners will get early access starting April 18 through the“Bulletstorm” disc. For full details on the“Gears of War 3” public multiplayer beta, including the new maps and game modes, please refer to the official Epic Games FAQ:

Developed by award-winning studio Epic Games,“Gears of War 3” launches worldwide on 20 September 2011, and is available for pre-order in three distinct editions– Standard (£49.99), Limited (£59.99) and Epic (£99.99). For additional details on the game and the beta, please visit


EDITOR’S NOTE: This video must be hosted behind a BBFC compliant age-gate with NO EXCEPTIONS.

For .wmv versions of“Making‘Gears 3’: Dedicated Execution,” visit (please do not post this URL): GOW3

For the latest Xbox news and announcements, please subscribe to the Xbox News RSS feed at or follow us on Twitter @tweetbox360.

For consumer media enquiries, please contact:

Baz Singh / 020 3047 4024 /

Rebecca Rippin / 020 3047 4018 /

For specialist media enquiries, please contact:

Dominic Carey / 01189 095334 /" target="_blank">

About Xbox 360

Xbox 360 is a premier home entertainment and video game system. With the addition of Kinect, Xbox 360 will forever transform social gaming and entertainment with a whole new way to play— no controller required. Xbox 360 is also home to the best and broadest games as well as the largest on-demand library of music, standard- and high-definition movies, TV shows and digital games, all in one place. The entertainment centre of the living room, Xbox 360 blends unbeatable content with the leading social network of 25 million Xbox LIVE members to create a limitless entertainment experience that can be shared at home or across the globe. More information about Xbox 360 can be found online at

About Xbox LIVE

Xbox LIVE is the online entertainment service for your Xbox 360, connecting you to an ever-expanding world of games, movies, TV, music, sports and social entertainment. Xbox LIVE lets you play the best games, enjoy the largest on-demand library on any console, listen to millions of songs and share the fun with friends around the world. Xbox LIVE is also the exclusive home of controller-free online entertainment through Kinect, making your Xbox 360 more intuitive and interactive than ever before. With an active community of 25 million people across 26 countries, expanding to 35 this fall, Xbox LIVE, together with Xbox 360, provides you with instant access to the entertainment you want, shared with the people you care about, wherever you are. More information about Xbox LIVE can be found online at


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at