New‘Keepy Uppies’ iPhone App Launched for World Haemophilia Day

London, April 16th 2010– Bayer HealthCare has developed a new game for the iPhone, iPod Touch and iPad called‘Kid K Keepy Uppies’.‘Kid K’ is part of an award-winning campaign aimed at young people with haemophilia - the character represents all they can do rather than the things they can’t.

The game is designed to appeal to sports and gaming fans of all ages and will be officially launched to mark World Haemophilia Day on April 17th 2010. All the proceeds of the app will go to The Haemophilia Society, a charity that works in close partnership with the NHS to provide support and advice for people with bleeding disorders.

When playing the Keepie Uppies app, users control Kid K in his attempts to juggle a football and score as many points as possible in two minutes.“For every app purchased, 100% of profits will go to the Haemophilia Society,” explained Tom Cleminson, Brand Manager at Bayer HealthCare.“The game is not just confined to people with haemophilia who regularly log onto our website, it’s available to everyone who likes football– boys or girls– or even adults,” he added.

‘Kid K Keepy Uppies’ will be officially launched on World Haemophilia Day, on April 17th 2010, and announced to patients during Bayer HealthCare’s‘Reach Out and Care’ event at Thorpe Park today (16th).‘Reach Out and Care’ is an annual event that invites haemophilia patients and their families to celebrate World Haemophilia Day.

The app will be available from Apple for£0.59 - it can be downloaded by searching for‘Kid K’ in the iTunes Store. The Kid K trailer http://vimeo.com/10868168

More information on sports and haemophilia can be found on Bayer Healthcare’s Factor Fitness website www.factorfitness.co.uk

-ENDS-

Press Contact:

Rachel Devenport

Phone: 07825 282 302

Email: rachel@devenportpr.com


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