Fans of the FIA World Rally Championship will soon be able to get closer to the action after it was announced today that a new official WRC console game is now under development and scheduled for launch in 2010.
The agreement with leading Milan based publisher, Black Bean Games, will see the WRC game available across the world for the first time on PlayStation®3, Xbox360® videogame and entertainment system from Microsoft® and PC formats. Black Bean Games, and their in-house development studio Milestone, have an excellent track record of successful motorsport games including the SBK Superbike championship and MotoGP.
The new official WRC game will provide the sport with major promotional and commercial opportunities, which will continue to grow the reach and appeal of the WRC on a global scale.
Simon Long, ISC CEO, said:“The official WRC game will engage a whole new audience for the sport and we’re tremendously excited at the opportunities to grow our fan base and the profile of the WRC. It provides a hugely powerful touch point for us in which to showcase the WRC to consumers, and it will be the most realistic and playable rally game of all time. We chose to work with Black Bean Games because they have a proven track record making top level games with the official license in two-wheel motorsport.”
Virgilio Bixio, Black Bean Games President, added:“We are particularly proud to bring the WRC franchise back into the videogames arena after so many years of absence. Milestone has been working hard on this title and our expectations are really high. We will be able to provide the utmost competitive title that will provide extremely positive results. Furthermore, Milestone’s work is enriched by the overwhelming support we have received from the WRC community.”
The official WRC game agreement was secured by ISC, the exclusive worldwide media and commercial rights holder for the FIA World Rally Championship.
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Notes to editors:
In 2008, WRC was covered by 188 countries via 228 broadcasters, with a total audience of over 633 million plus 12 million visitors to wrc.com. 2009 will see a total of 12 rallies staged across the world in Ireland, Norway, Cyprus, Portugal, Argentina, Italy, Greece, Poland, Finland, Australia, Spain and Great Britain. For more information please visit www.wrc.com.
About Black Bean Games
Black Bean Games, publishing label of Lago S.r.l. which is part of the Leader Group, has started establishing itself in 2003 as an important player in the international publishing arena. Leveraging 20 years of market expertise and knowledge, Black Bean Games relies on a strategy focused on original IPs and strong licenses to create unique videogame experiences. Its latest twist brought to concentrate on Racing games and Family and Lifestyle ones. The first to please 2 wheels enthusiasts with the ever changing editions of SBK® license as well as car drivers passionate for tracks and off-roads experience, the latter to adequate to modern market trends creating new brands such as NewU Fitness First and NatGeo Play! For further information about Black Bean Games and its products, visit the following web site:
Founded in Milan in 1996, Milestone S.r.l. is the biggest Italian developer and it is recognized worldwide as the leading Italian developer of interactive entertainment software specialized in racing videogames. In 2002 Milestone S.r.l. became part of the Leader Group. An obsessive desire for quality combined with an elaborate attention to detail have always been the trademarks and philosophy of the company. SBK® Superbike World Championship series is a clear example. Milestone is developing products for current and next gen platforms: PS2, PSP, Xbox360, PS3, PC as well as for Interactive Television. www.milestone.it
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For more information please contact:
Black Bean Games
+39 331 6177370
Nina Cresswell / Jonathan Steel / Jonathan Neill
International Sportsworld Communicators
+44 (0) 845 241 8111